Future Hamburg Talk meets Niklas Maximilian Mrutzek

27 June 2023
CEO of Erason - start-up behind "Ailon" digital tool for target group analysis

Our latest Future Hamburg Talk reveals how big digital data can be used to analyse target groups for marketing campaigns. Our interviewee, Niklas Maximilian Mrutzek, CEO of Erason, talks to Marilena Berends about the role of artificial intelligence and ensuring data privacy.

The Erason start-up has developed Ailon, an AI-based target group analysis tool for advertisers. Mrutzek outlines how "digital people intelligence" works, the benefits for marketing and why the Hamburg Metropolitan Region is crucial to the start-up’s corporate strategy.

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Start-upsArtificial IntelligenceMarketing strategiesInnovation

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