Privacy & Data protection

Welcome to our website. The security of your data is important for us. Therefore, we would like to inform you below which data of your visit we use for which purposes. If you still have questions about the handling of your personal data, you are welcome to contact our data protection officer (contact details at the end of the data protection declaration).

 

I. Responsible for data processing

Responsible within the meaning of the General Data Protection Regulation (GDPR) for the use of your data in connection with this website is:

Hamburg Marketing GmbH
Wexstrasse 7
20355 Hamburg
Email: info@marketing.hamburg.de

 

II. General information on data processing

1. What is personal data?

The concept of personal data is defined in the General Data Protection Regulation (hereinafter "GDPR"). According to this, "personal data" is any information relating to an identified or identifiable natural person. This includes, for example, your real name, your address, your telephone number or your date of birth. Information about your usage behavior on this website can also be personal data if it is possible to draw conclusions about your person from this information.

2. Scope of processing of personal data

In principle, we only process the personal data of our users to the extent that this is necessary to provide a functional website and our content and services. The processing of personal data of our users takes place regularly only with the consent of the user or if the processing is permitted by legal regulations.

3. Legal basis for processing personal data

Insofar as we obtain the consent of the data subject for the processing of personal data, Article 6 Paragraph 1 Clause 1 Letter a) GDPR serves as the legal basis.

Article 6 (1) sentence 1 lit. b) GDPR serves as the legal basis for the processing of personal data required to fulfill a contract to which the data subject is a party. This also applies to processing operations that are necessary to carry out pre-contractual measures.

Insofar as processing of personal data is necessary to fulfill a legal obligation to which our company is subject, Article 6 Paragraph 1 Clause 1 Letter c) GDPR serves as the legal basis.

In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 Paragraph 1 Sentence 1 lit. d) GDPR serves as the legal basis.

If the processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and fundamental freedoms of the person concerned do not outweigh the first interest, Art. 6 Paragraph 1 Sentence 1 lit. f) GDPR serves as the legal basis for the processing.

4. Data Deletion and Data Storage

The personal data of the person concerned will be deleted or blocked as soon as the purpose of storage no longer applies. Storage can also take place if this has been provided for by the European or national legislator in EU regulations, laws or other regulations to which the person responsible is subject. The data will also be blocked or deleted if a storage period prescribed by the standards mentioned expires, unless there is a need for further storage of the data for the conclusion or fulfillment of a contract.

 

III. Provision of the website and creation of log files

1. Description and scope of data processing

When you access our website

  • Browser type/version
  • Operating system used
  • Referrer URL (previously visited website), as well as pages viewed on our website
  • IP address
  • Date and time of server request
  • Internet Service Providers

logged. The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.

2. Legal Basis for Data Processing

The legal basis for storing the data and log files is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR

3. Purpose of data processing

The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the IP address of the user must remain stored for the duration of the session. The data is stored in log files to ensure the functionality of the website. In addition, we use the data to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context. Our legitimate interest in data processing according to Article 6 Paragraph 1 Clause 1 Letter f) GDPR also lies in these purposes.

4. Duration of storage

The data stored by us will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. This is the case after seven days at the latest. Storage beyond this is possible. In this case, the IP addresses of the users are deleted or alienated so that it is no longer possible to assign the calling client.

5. Possibility of objection and elimination

The collection of the data mentioned is absolutely necessary for the operation of the website. Consequently, there is no possibility of objection on the part of the user.

 

IV. Use of cookies

1. Description and scope of data processing

Our website uses various cookies. Cookies are text files that are stored in the internet browser or by the internet browser on the user's computer system. If a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic character string that enables the browser to be clearly identified when the website is called up again.

We use cookies to make our website more user-friendly. Some elements of our website require that the calling browser can be identified even after a page change.

The following data, for example, is stored and transmitted in the cookies:

  • Language settings
  • Login information

We also use cookies on our website, which enable an analysis of the surfing behavior of users.

In this way, for example, the following data can be transmitted:

  • Entered search terms
  • Frequency of page views
  • Use of website functions

2. Legal Basis for Data Processing

Insofar as we use cookies for analysis or marketing purposes, we process your data on the basis of your consent in accordance with Article 6 Paragraph 1 Clause 1 Letter a) GDPR and Section 25 Paragraph 1 TTSG. The legal basis for the use of technically necessary cookies is Art. 6 Para. 1 S. 1 lit f) GDPR and Section 25 Para. 2 No. 2 TTDSG (essential cookies). Further processing takes place in accordance with Art. 6 Para. 1 GDPR.

3. Purpose of data processing

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a page change.

For example, we need cookies for the following applications:

  • Acceptance of language settings
  • Remembering search terms

The user data collected by technically necessary cookies are not used to create user profiles.

Analysis cookies are used for the purpose of improving the quality of our website and its content and so that you can use our services on the website more conveniently. Through the analysis cookies we learn how the website is used and can thus continuously optimize our offer.

The so-called marketing cookies are used to show you personalized content that matches your interests. We can use it to show you personal offers and information that is particularly relevant to you.

4. Duration of storage, possibility of objection and removal

Hamburg Marketing GmbH offers you the opportunity to decide on the setting of cookies in the area of our offer according to your specifications as part of consent management ("cookie banner"). For more information on the individual services, the scope and duration of data storage or to be able to view and manage your consent individually, you can call up our consent platform and make your personal settings again:

COOKIE-SETTINGS

You can also deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all the functions of the website to their full extent.

 

V. Matomo

1. Description and scope of data processing

Our website uses the open source web analysis service Matomo, a service of "InnoCraft Ltd", a company based at 7 Waterloo Quay PO625 Wellington, New Zealand. Since InnoCraft is based outside the EU, InnoCraft has appointed a representative in the EU: ePrivacy Holding GmbH, Große Bleichen 21, 20354 Hamburg (privacy@innocraft.com). Matomo uses "cookies", which enable an analysis of the use of the website. For this purpose, the usage information recorded in the cookie (including your abbreviated IP address) is transmitted to our server and stored for usage analysis purposes. With Matomo, no data is transmitted to servers that are beyond our control. During this process, your IP address is immediately anonymized so that you as a user are not identifiable to us. The information collected about your use of this website will not be passed on to third parties. We use the collected data for statistical analysis of user behavior for the purpose of optimizing the functionality and stability of the website and for marketing purposes. Our interest in and purpose of data processing lies in the optimization of our website, the adaptation of the content and the improvement of our offer. The interests of the users are sufficiently safeguarded by the anonymization. You can find more information about Matomo here: https://matomo.org/privacy.

purposes of processing
We use the collected data for statistical analysis of user behavior for the purpose of optimizing the functionality and stability of the website and for marketing purposes.

2. Legal Basis for Data Processing

The legal basis for the processing of users' personal data is Article 6 Paragraph 1 Clause 1 Letter a) GDPR. You can find more information about Matomo and the option to revoke your consent here.

3. Purpose of data processing

We use the collected data for statistical analysis of user behavior for the purpose of optimizing the functionality and stability of the website and for marketing purposes.

4. Duration of storage

We only store the analysis data for as long as the purpose of the data processing requires, but no longer than 3 years, in order to be able to better carry out statistical analyzes of the content and user behavior and thus obtain sustainable results on the use and quality of our website.

Information on how long Matomo stores data can be obtained from the provider or at https://matomo.org/privacy

5. Possibility of objection and elimination

You can prevent the setting of (individual or all) cookies by setting your browser accordingly, but it is possible that in this case you will not be able to use all the functions of this website to their full extent.

If you do not agree to the storage and evaluation of your usage data from your visit to our website, you can also prevent Matomo from collecting it at any time with a mouse click. An opt-out cookie will then be set via your browser, which means that Matomo will not collect any session data. Please note: If you delete your cookies, the opt-out cookie will also be deleted and you will have to set it again.

COOKIE-SETTINGS

 

VI. Google Ads

1. Description and scope of data processing

We use the Google Ads service. Google Ads is an online advertising program from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

Google Ads allows us to combine our ads with specific search terms. These ads can be displayed when entering search queries on websites of the Google advertising network. We also use ads remarketing lists for search ads. This allows us to customize search ad campaigns for users who have previously visited our site. The Services allow us to combine our ads with specific search terms or to serve ads to previous visitors, such as those promoting services that visitors viewed on our website. When you click on an ad or visit our website, Google places a cookie on the user's computer. This information is used in order to be able to specifically address the visitor in a later search query. For this purpose, a so-called "DoubleClick" cookie is usually sent to the browser when a user calls up a page with DoubleClick ads. Information on the DoubleClick cookie technology used can be found here. Further information can also be found in Google's notes on website statistics and in the data protection regulations.

With the help of this technology, Google and we as a customer receive information that a user has clicked on an ad and was forwarded to our website in order to contact us via the contact form. The information obtained in this way is used exclusively for statistical evaluation for advertising optimization. We do not receive any information that personally identifies visitors. The statistics provided to us by Google include the total number of users who clicked on one of our ads and, if applicable, whether they were redirected to a page on our website that had a conversion tag. Based on these statistics, we can understand which search terms caused our ad to be clicked on particularly often and which ads led to contact being made via the contact form for ordering brochures.

2. Legal Basis for Data Processing

The legal basis for the processing of personal data using cookies is Article 6 Paragraph 1 Clause 1 Letter a) GDPR (your consent).

3. Purpose of data processing

We place Google Ads ads and, in this context, Google Conversion Tracking to draw attention to our current projects and developments, planned activities and services. In the Google advertising network, our ads are distributed to topic-relevant search results and websites, taking into account the keywords we have defined.

4. Duration of storage

The cookies set have a term of 90 days. You can find out more information about the duration of storage from the provider or at https://www.google.de/intl/de/policies/privacy/.

5. Possibility of objection and elimination

Cookies are stored on the user's computer and transmitted by it. Therefore, users also have full control over the use of cookies. If you do not want your visit to be included in the user statistics, you can prevent this by preventing the storage of the cookies required for these technologies, e.g. via your browser settings. You also have the option of selecting the types of Google ads or deactivating interest-based ads on Google via the ad settings. Alternatively, you can deactivate the use of cookies by third parties by calling up the deactivation help of the network advertising initiative. However, we and Google continue to receive statistical information about how many users have visited this site and when. If you do not want to be included in these statistics either, you can prevent this with the help of additional programs for your browser (e.g. with the Ghostery add-on).

 

VII. Google Adsense

For information on the use of the Google Adsense service, please refer to our consent management platform (“cookie banner”). You can revoke your consent at any time by adjusting the cookie settings.

COOKIE-SETTINGS

 

VIII. Google Remarketing

For information on the use of the Google Remarketing service, please refer to our consent management platform ("cookie banner"). You can revoke your consent at any time by adjusting the cookie settings.

COOKIE-SETTINGS

 

IX. Captcha

Information on the use of the Captcha service can be found on our consent management platform (“cookie banner”):

COOKIE-SETTINGS

 

X. Integration of social media plugins

1. Description and scope of data processing

The website does not integrate any social media plugins directly into the website. A profiling by third parties is thus excluded.

We recommend that you first read the data protection regulations of the respective social media service that you want to use so that you are informed about the purpose and scope of the data collection and the further processing and use of the data as well as your rights in this regard and setting options for protecting your privacy.

Setting options to protect your privacy are informed.

You can find them here:

2. Legal Basis for Data Processing

The legal basis for the collection and transmission of users' personal data is Article 6 Paragraph 1 Clause 1 Letter f) GDPR. We have no influence on the processing of your personal data by the providers.

3. Purpose of data processing

We would like to offer you the opportunity to conveniently share content from our website on the social network of your choice.

4. Duration of storage

For information on how the individual providers of the social networks work, please refer to the data protection regulations of the providers at:

 

XI. Integration of Youtube

1. Description and scope of data processing

We are interested in providing you with a wide range of multimedia information. That's why we embed videos from YouTube (YouTube LLC, 901 Cherry Ave. San Bruno, CA 94066 USA). YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

YouTube is an Internet video portal that allows video publishers to post video clips free of charge and other users to view, rate and comment on them free of charge. YouTube allows the publication of all types of videos, which is why both complete film and television programs as well as music videos, trailers or videos made by users themselves can be accessed via the Internet portal.

When the YouTube video is played, the following data is transmitted to Google as the YouTube operator:

• the IP address,

• the specific address of the page accessed from us,

• the transmitted identifier of the browser as well

• system date and time of the call,

• Existing cookies that can be used to uniquely identify your browser.

Google as the operator of YouTube is solely responsible for this data processing. You can find more information here: policies.google.com/privacy.

We would like to point out that Google can receive further data about cookies already stored by you. The extent to which these are used by Google is beyond our control.

YouTube's privacy policy can be found here: https://policies.google.com/privacy

2. Legal Basis for Data Processing

The legal basis for collecting and passing on the personal data of users is Art. 6 Paragraph 1 Sentence 1 lit. f) GDPR. We have no influence on the processing of your personal data by Google.

3. Purpose of data processing

The purpose of data processing is to provide a wide range of multimedia information.

4. Duration of storage

Information on the duration of storage can be found in YouTube's data protection declaration: https://policies.google.com/privacy

5. Opt-out

If you do not wish Google to process data via this service, you can deactivate the use of JavaScript in your browser settings. Please note that in this case the videos integrated via YouTube can no longer be accessed.

 

XII. Integration of Vimeo

1. Description and scope of data processing

We have integrated components from Vimeo on our website. Vimeo is an Internet video portal that allows video publishers to post video clips free of charge and other users to view, rate and comment on them free of charge. Vimeo allows the publication of all types of videos, which is why both complete film and television programs, but also music videos, trailers or videos made by users themselves can be accessed via the Internet portal.

The provider is Vimeo, Inc. 555 West 18th Street, New York, New York 10011.

The website does not embed any Vimeo videos directly into the website. A profiling by third parties is thus excluded.

In order to still be able to view our videos, users must first click on the preview image. The video can only be viewed by clicking the play button. Data is only transferred at this point.

For more information, see vimeo.com/privacy.

These provide information about the collection, processing and use of personal data by Vimeo.

2. Legal Basis for Data Processing

The legal basis for collecting and passing on the personal data of users is Art. 6 Paragraph 1 Sentence 1 lit. f) GDPR. We have no influence on the processing of your personal data by Vimeo.

3. Purpose of data processing

The purpose of data processing is to provide a wide range of multimedia information.

4. Duration of data retention

Information on the duration of storage can be found in Vimeo's data protection declaration: vimeo.com/privacy

5. Opt-out

If you do not wish Vimeo to process data via this service, you can deactivate the use of JavaScript in your browser settings. Please note that in this case the videos integrated using Vimeo can no longer be accessed.

 

XIII. Contact form and email contact

1. Description and scope of data processing

There is a contact form on our website which can be used to contact us electronically. If a user takes advantage of this option, the data entered in the input mask will be transmitted to us and saved.

When you contact us by e-mail or via a contact form, the data you provide (your e-mail address, your name and telephone number if applicable) will be stored by us in order to answer your questions and process your concerns.

At the time the message is sent, the following data is also stored:

a) The IP address of the user

b) Date and time of registration

Alternatively, you can contact us via the email address provided. In this case, the user's personal data transmitted with the e-mail will be stored. If you provide us with information regarding your communication channels (e.g. e-mail address, telephone number), we will only use this to answer your request.

In this context, the data will not be passed on to third parties. The data will only be used to process the conversation.

2. Legal Basis for Data Processing

The legal basis for the processing of the data that you transmit to us in the course of contacting us is Article 6 Paragraph 1 Clause 1 Letter f) GDPR. If you provide us with information that is not required for contacting us, this is always done on a voluntary basis. Such information is provided expressly on a voluntary basis and with your consent, Article 6 Paragraph 1 Clause 1 Letter a) GDPR.

If the e-mail contact is aimed at concluding a contract, the additional legal basis for the processing of the data is Art. 6 Paragraph 1 Sentence 1 lit. b) GDPR.

3. Purpose of data processing

The purpose of the processing is to answer your questions and process your concerns.

4. Duration of storage

The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. This is the case when the respective conversation with the user has ended. The conversation is over when it can be inferred from the circumstances that the facts in question have been finally clarified.

5. Possibility of objection and elimination

The user has the option to revoke his consent to the processing of personal data at any time. If the user contacts us by email, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.

All personal data that was saved in the course of making contact will be deleted in this case.

 

XIV. Surveys and Sweepstakes

1. Description and scope of data processing

If you participate in surveys or sweepstakes, we collect data that is necessary to conduct the sweepstakes or survey. This is usually an individual competition entry (e.g. a comment or a photo), as well as your name and contact details. In the case of a competition, it may be necessary for the distribution of prizes that we pass on your data to third parties involved in the competition, such as parcel service providers, tour operators or hotels. Data processing and data transfer can vary depending on the competition and is therefore specifically described in the respective conditions of participation. Participation in the competition and the associated data collection is of course voluntary. In the case of surveys, we will generally anonymize your personal data so that it is no longer possible to draw any conclusions about your person unless we have your express consent to personal processing of your data.

2. Legal Basis for Data Processing

The legal basis for data processing is your consent in accordance with Article 6 Paragraph 1 Clause 1 Letter a) GDPR.

3. Purpose of data processing

We only process your data to carry out the competition and/or the survey.

4. Duration of storage

Your data will be deleted after the end of the competition if no further storage is necessary, for example as part of a newsletter registration. After the competition has been carried out, the prize has been distributed and, if applicable, the statutory warranty obligations have expired, we will delete your data. In the case of a survey, your data will either be collected anonymously or, as a rule, anonymized after the end of the survey.

5. Possibility of objection and elimination

You have the option to revoke your consent to data processing at any time. If the data is required to fulfill a contract or to carry out pre-contractual measures, the data can only be deleted prematurely if there are no contractual or legal obligations to the contrary.

 

XV. Newsletter

1. Description and scope of data processing

You have the option of subscribing to our free newsletter via our website. To register and send the newsletter, we need your e-mail address.

In addition, the following data is collected during registration:

  • IP address of the user's computer
  • Date and time of registration

In principle, the newsletter will only be sent with your express consent and subsequent confirmation of your consent. After entering your e-mail you will receive a confirmation e-mail to the given e-mail address. The newsletter will only be sent after explicit confirmation by clicking on a link in the confirmation e-mail (so-called double opt-in).

Your data processed in connection with sending the newsletter will only be used for sending the newsletter and will not be passed on to third parties.

2. Legal Basis for Data Processing

The legal basis for processing the data after registering for the newsletter is Article 6 Paragraph 1 Clause 1 Letter a) GDPR if the user has given his consent. The legal basis for sending the newsletter as a result of the sale of goods or services is Section 7 (3) UWG.

3. Purpose of data processing

The collection of the user's e-mail address serves to deliver the newsletter.

The collection of other personal data as part of the registration process serves to prevent misuse of the services and the e-mail address.

4. Duration of storage

The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. The user's e-mail address is therefore stored for as long as the subscription to the newsletter is active.

5. Possibility of objection and elimination

You can revoke your consent to data processing and the subscription to the newsletter at any time by clicking on a corresponding link in each newsletter.

 

XVI. Newsletter tracking

1. Description and scope of data processing

We use so-called tracking pixels in the newsletters we send out. These are small graphics embedded in the newsletter that enable us to analyze the actual use of the newsletter by the subscribers.

The personal data collected in this way will not be passed on to third parties. As part of the registration process, your consent will be obtained using a so-called double opt-in procedure.

2. Legal Basis for Data Processing

The legal basis for the processing of the data after registering for the newsletter is Article 6 (1) (a) GDPR if the user has given his consent, otherwise Article 6 (1) (f) GDPR.

3. Purpose of data processing

Newsletter tracking is used for statistical evaluation of the success or failure of online marketing campaigns. This enables us to understand whether and when an e-mail is opened and which links in the e-mail are clicked on. The newsletter tracking also serves to improve and optimize the newsletter.

4. Duration of storage

The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. This is the case after a period of seven days at the latest.

5. Possibility of objection and elimination

The consent of the user concerned can be terminated at any time by the user unsubscribing from the newsletter. For this purpose, there is a corresponding link in every newsletter, for example.

 

XVIII. data security

We use technical and organizational security measures to protect your data processed by us against accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security measures are continuously improved in line with technological developments.

 

XVIII. Rights of the persons affected

If personal data is processed by you, you are the data subject within the meaning of the GDPR and you have the following rights vis-à-vis the person responsible:

We would be happy to provide you with information as to whether and which of your personal data we process and for what purposes (Art. 15 GDPR). In addition, under the respective legal requirements, you have the right to rectification (Art. 16 GDPR), the right to restriction of processing (Art. 18 GDPR), the right to erasure (Art. 17 GDPR) and the right to data portability (Art . 20 GDPR) to.

Under the legal requirements, you have the right to object to the processing (Art. 21 GDPR).

To exercise your above rights, please send an email to datenschutz@marketing.hamburg.de or post to Hamburg Marketing GmbH, Wexstraße 7, 20355 Hamburg. The exercise of your above rights is free of charge for you.

Notwithstanding these rights and the possibility of asserting another administrative or judicial remedy, you have the option at any time to assert your right to lodge a complaint with a supervisory authority, in particular in the member state of your habitual residence, your place of work or the place of the alleged infringement, if You are of the opinion that the processing of your personal data violates data protection regulations (Article 77 GDPR).

The supervisory authority responsible for us is: The Hamburg Commissioner for Data Protection and Information Security.

 

XIX. Changes to the Privacy Policy

This data protection declaration is continuously updated in the course of the further development of the Internet or our offer. Changes will be announced in time on this site. In order to find out about the current status of our data usage regulations, this page should be called up regularly.

 

XX. Contact details of the data protection officer

external data protection officer of Hamburg Marketing GmbH

intersoft consulting services AG
Beim Strohhause 17
20097 Hamburg

Phone: +49 (0) 40 790 235 0
E-Mail: datenschutz@marketing.hamburg.de