Youthful and creative, they are the young stars of Hamburg’s design scene: 50 university graduates, young designers and junior craftsmen’s workshops who will be exhibiting at Nordstil Hamburg’s ‘Northern Lights – Manufactories & Design’ section in hall A4.
Curated by HAW
“This programme represents a win-win situation for all participants. On the one hand, we foster courageous and creative designers by giving them an opportunity to introduce themselves and their work in such a way as to impact on a wider public. On the other hand, we can offer to visitors of the show an exclusive selection of new and contemporary products, the like of which is to be found nowhere else,” says Peter de Vries. A teacher at the University of Applied Sciences in Hamburg (HAW Hamburg), de Vries, a designer himself, has been curating the exhibition since its beginning in January 2014.
Furniture, accessories for the home, jewellery, fashion, stationery – practical and beautiful things, witty and simple things – the ‘Northern Lights’ in Hall A4 will not only show how the familiar can be re-thought, but also present progressive product ideas for a contemporary lifestyle. Lockengelöt for instance: a Hamburg workshop that has raised the notion of upcycling – or rather re-using everyday objects – to the status of a production principle and, amongst other things, now turns oil drums into cupboards, vinyl records into lamps and books into wardrobes. Mooxibike also pursues the goal of recycling. With their innovative foil, they can not only give a new lease of life to old bicycles, but also personalise new bikes from Fixies to Dutchies.
New Textiles by HAW
Fascinating design possibilities for textiles from members of the Department of Disign at HAW (Hamburg University of Applied Sciences) will also be on display. In a showcase area dedicated to their work, BA and MA students, under the leadership of Peter de Vries and Professor Renata Brink, will explain the new workshop examples from the project ‘Innovative applications of textile fibres in product design’. The majority of the 50 or so ‘Northern Lights’ come from northern Germany, with many of them coming from the Hanseatic city of Hamburg itself, as well as from the neighbouring northern states.
Village – Inspiration for the POS
At the Village, ten leading companies have joined forces for the fifth time to create an innovative presentation, in which they display not only the latest trends and new products, but concentrate, too, on creative ideas for the point of sale (POS), ranging from shop-window decoration to product placement and the process of selecting products to sell.
At the start of the new year, the creators of the ‘Village’ have chosen a springtime theme with fresh tulips. “Our joint marketplace offers the opportunity to exchange ideas and experience with companies, designers and other buyers over a cup of tea and against the backdrop of a really cool installation, which provides suggestions for ways, in which really great decorative concepts for their own businesses can be created using a mix of goods from all the participants,” explains Jan Philippi, Managing Director of Philippi and co-initiator of the display area. Members of the project include Cedon MuseumShops, Donkey Products, Gift Company, Good old friends, Koziol, Pad home design concept, Philippi, Räder Wohnzubehör, Reisenthel Accessoires and Sompex.
In total, Nordstil – Regional Order Days Hamburg will be featuring more than 900 exhibitors, designers, and manufacturers displaying latest home interior and lifestyle trends on 55,000 square metres. n
Quelle und weitere Informationen: