Hamburg News: Trade and Finance. High-class shopping area in the city centre shown.
 Aspegren Denmark  auf der Nordstil 2016 © Quelle - Messe Frankfurt Exhibition GmbH / Jean-Luc Valentin

Nordstil to hold regional order days in Hamburg

Retail amid omnichannles and emotionalisation - experts discuss trends in sector

The Nordstil regional order days for all of north Germany will be held in Hamburg’s fairgrounds from January 14-16, 2017. Around 21 keynote speakers from radio, TV and trade press will give talks on trends, innovation and design ideas for point-of-sale. Events in the Nordstil Forum in Hall B1.0 will focus on the latest trends in the retail trade and visitors will also have a chance to chat to representatives.

H2. New insights from neurosciences

Among the keynote speakers is Alexander von Keyserlingk, who has worked for Kaufhaus des Westens, Manufactum and Cinque. At Nordstil, he will talk about how retailers can achieve good communication and growth through individual omnichannel strategies. Another speaker, Frank Puscher, will focus on a future-oriented link between online and offline in his talk. The e-commerce specialist will explain how modern neuro-marketing can direct the customer’s gaze in the shop and bring about an increase in sales. Burkhard Treude will also make use of the last findings from neuroscience and ask how the retail trade can reach customers directly. The sales psychologist will offer answers in talks entitled “The emotionalization of the retail trade’ and “No fear of high prices”.

Order dates for summer business

Stefan Nilsson, one of Scandinavia’s leading trend experts, will offer vivid insights into the essence of Scandinavian design, what makes it different and the challenges it faces in the 21st century.

Another round of regional order days will take place from July 22-24, 2017. Nordstil has an extensive product spectrum split into six distinct product segments: House & Garden, Style & Design, Gifts & Stationery, Kitchen & Gourmet, Relaxation & Well-Being and Jewellery & Fashion. Nordstil is the regional order venue for the spring / summer and autumn / winter / Christmas seasons for the retail trade between the Weser, Elbe, Harz and Øresund.

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