The Handelsverband Nord has forecast Christmas growth of 3.9 per cent in 2016 over last year. Retailers would earn turnover of EUR 2.44 billion in November and December, according to forecasts. Brigitte Nolte, Manager of the Hamburg branch of Handelsverband Nord, noted: “The consumption mood is very good,” and online trade is driving growth. “We are reaching a five-year high,” she added.
Gift vouchers popular in Hamburg
People in Hamburg are likely to spend EUR 460 each, slightly less than the EUR 477 average across Germany, on Christmas presents, according to a survey by the University of Applied Sciences for Economics and Management (FOM). Nolte added: “Guests from the surrounding regions on one-day outings are likely to account for good sales.”
However, the real Christmas shopping spree starts in December. Then people tend to buy during the last week before Christmas. Most men are still out and about looking for presents whereas women tend to shop earlier. Some 25 per cent of women but only 14 per cent of men purchase Christmas gifts in October and November. Gift vouchers, books, stationery, concert and theatre tickets as well as cosmetics are the favourites among people in Hamburg.
16 Christmas markets in downtown Hamburg
FOM Hamburg conducted the survey of 2,824 people in Hamburg aged between 12 and 80 years in face-to-face interviews betweeen September 15 and October 31, 2016. The Christmas season is likely to draw more shoppers to central Hamburg and benefit retailers, according to Handelsverband Nord. Nolte said. “The many Christmas markets turn a visit to the city of Hamburg into an experience and make it even more competitive with online business.” Some 16 Christmas markets opened Monday in Hamburg.