Bonprix is presenting its first “Sustainable Collection” of women’s fashion on April 18, 2019. The collection of 20 styles will then go on sale in 23 countries. The Hamburg-based Bonprix is a subsidiary of the Otto Group and wants to focus on sustainable alternatives starting with the material and the dyeing process through to product packaging.
Sustainable productionThe collection will include Cotton made in Africa as well as sustainable materials such as organic cotton, recycled cotton, recycled polyester and Tencel™ Lyocell. The initiative for cotton plant irrigation relies on intense rainfall in Africa, according to Lyocell. The wet and dry phases in the African cultivation areas meet the requirements of the plant and save great amounts of water.
Environment-friendly dyeing process
Environment-friendly processes are used in the production of the “Sustainable Collection”, Bonprix said. Special natural dye-shirts are dyed with natural ingredients such as lemon peel, rose petals and lavender. The use of chemicals is avoided. Water savings of 15 per cent were achieved in jeans production, the company added.