Hamburg News: Tourism - one of the highlight events: the event Blue Port is shown with Elbphilharmonie during night time.
Hamburg Messe - © Bertram Solcher/HMC (BS)

Tourism fair focuses on destinations popular among people in north Germany

900 exhibitors at Reisen Hamburg 2016. Tourism in the Alps is new highlight

The 2016 Reisen Hamburg travel fair accentuates everything about holidays, cruises, caravanning and cycling. Some 900 exhibitors are to present leisure tips for holidays in far-flung destinations and in Germany on the fairgrounds of the Hamburg Messe und Congress from February 17-21, 2016. This year’s fair is using various events to set a new focal theme of “Alpine Dreams”.

Favourite destinations

Holidays in the Alps can range from hiking with the family, mountaineering, mountain biking to skiing. The Reisen Hamburg shows the array in an Alpine-themed world. Apart from viewing Alpine mountain lodges, visitors will be offered authentic delicacies and can try out their bouldering skills on a steep cliff face. The organizers say this new focus represents northern Germans favourite destinations. The Hamburg branch of the German Alpine Association (DAV) alone is one of the biggest in Germany.

Test track for e-bikes

Visitors can ask experts from international tourism centres for their recommendations. Experienced and not-so experienced globetrotters can interact via a new “young” kind of travelling on an island called “Young Travelling” or “Junges Reisen”. Exhibitors will also be on hand to advise cruise-ship tourists. Several ocean carriers will present their travel highlights. The exhibition area focusing on caravanning will also show visitors various large models by motorhome and caravanning producers as well as equipment and travel offers. Those interested in cycling holidays can get tips about travel routes in Germany, Europe and worldwide. And energetic visitors can even try out electric bikes on a 650-square metre test track.

Innovations in tourism

The Foundation for Future Studies (Stiftung für Zukunftsfragen), which was initiated by the British American Tobacco (BAT), gives insight into current leisure trends among Germans. Prof. Dr. Ulrich Reinhardt, academic director of the foundation, will publicise the results of the 32nd “German Tourism Analysis” during the Reisen Hamburg fair on February 17. Also on the first day, ADAC will present the tourism prizes of Hamburg and Mecklenburg Western-Pomerania.

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