A Blue Port, seven cruise ships, a spectacular parade, and an amazing programme on land and water marked the highlights of this year’s Hamburg Cruise Days, which ended on Sunday. Along the event boulevard, which stretched for more than four kilometres between Cruise Center Altona and HafenCity, locals and visitors to Hamburg celebrated the first two days of the Hamburg Cruise Days and explored the world of cruising at 15 theme islands.
On Friday, MS Costa neoRomantica and MSAmadea – the new “dream ship” from the German television series – both visited the port of Hamburg. On Saturday, MS Mein Schiff 4, MS EUROPA and MS AIDAbella moored at the port.
At 9:20 p.m. on Saturday evening, the great moment finally arrived: hundreds of thousands of cheering visitors gathered on the banks of the Elbe for a close-up view of the spectacular Hamburg Cruise Days Parade. Escorted by countless barges, sailing vessels and passenger ships, the cruise liners MS AIDAbella, MS Mein Schiff 4 and MS EUROPA made their way down the Elbe river – against the beautiful backdrop of the port, which was bathed in magical blue light as part of the BLUE PORT HAMBURG project. Each of the ships was welcomed with its own fireworks display and was waved off on its journey with a personalised laser message.
Ten Days On Cruise
The Hamburg Cruise Days were the spectacular highlight at the end of a ten day series of events packed with cruise events. Under the motto “Hamburg welcomes you on board”, the Port of Hamburg had been transformed into a “BLUE PORT” and illuminated in blue light by artist Michael Batz. Furthermore, the international cruise industry businesses met for the leading European trade fair SeaTrade Europe. Last but not least, also the CLIACruise Lines International Associationmhosted its Ports and Destination summit in Hamburg. The travel industry and agencies gathered and exchanged information at the fvw CruiseLive congress and shipping companies, travel agencies and operators, mainly the cruise companies, attracted new customers and provided extensive information on the ships, offers and packages to all visitors of the Hamburg Cruise Days.
Thus, Hamburg’s strategy of combining the public event of the Hamburg Cruise Days with industry events and thereby further promoting the Elbe city as a hub of cruise was met with full acclaim. For ten days, Hamburg had been cruise capital of Northern Europe and in the focus of the international cruise industry.