“The Hamburg Tourismus App breathes new life into the marketing. It is a carefully and strategically set up travel companion that will significantly strengthen sales. The app sets new standards in customer journey and has been set up in an extremely customer-oriented way”, says Claudia Gilles, director general of the German Tourism Association (DTV). At the German Tourism Day, which took place in Bremerhaven from 4 to 6 November, a 14-member jury granted the innovation award for creative products and projects in Germany tourism. The “Hamburg Tourismus GmbH”: http: //www.hamburg-tourism.de/ (HHT) was honoured with the second prize for its digital travel guide.
Standards in Mobile Marketing
“The app is an important element in answering the question of how we can add and increase value and service for our guests. It is an important part of our efforts to offer to the guest important information at any time – whether before, during or after the trip”, says Dietrich von Albedyll, CEO of HHT. According to the jury, composed by experts from media, tourism and science, HHT has set new standards in mobile marketing with its holistic conceptual approach.
Co-operations Expand App Services
The “Hamburg Tourismus app” will soon add new exciting features for free. Co-operating with “taxi.eu”: http:‘ll //www.taxi.eu/, the app will introduce a taxi booking feature in mid-November. “By integrating an innovative switching feature for taxis and continuously improving content and features, we constantly expanding the range of services offered by the app”, said Felix Behnke, project director App & eCommerce HHT. In addition, also offers for musical tickets, restaurants and other tourist services as well as saving benefits for users of the Hamburg CARD will soon be prominently featured in the app.
travel planner, tour guide, ticket office and ship finder under one roof, the“Hamburg Tourismus app” provides visitors with information on 1,500 attractions and offers. The app was developed by the “Apps Factory GmbH”: http: //www.appsfactory.de/de/. According to the HHT, the app has been downloaded some 200,000 times since its launch in summer of 2014. Suitable for iOS and Android, the application is available in German and English language for mobile devices. It can be downloaded in app stores or “www.hh-app.de”: http: //www.hamburg-tourism.de/infos/mobile-angebote/hamburg-app/ available free of charge.
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