Verleihung IDEA-Award © Karolin Köcher

Women committed to "digital equality"

Three pioneers receive senate's IDEA prize for equality in digital sector

The first ever “Innovation in Digital Equality Award” (IDEA) worth EUR 25,000 was presented Friday (October 18, 2019) in Hamburg’s City Hall as part of the Moinblockchain conference, held under the auspices of Katharina Fegebank, Deputy Mayor of Hamburg and Senator for Science, Research and Equality. The prize honours women, who engineer forward-looking project ideas or show outstanding commitment to gender equality. Claudia von Allwörden accepted the prize for an app concept targeting female entrepreneurs while Anja Schumann, founder of Moinworld e.V., received the award for a project that seeks to dismantle “Unconscious Bias” in digital terms. Dr. Diana Knodel, founder of App-Camps, received an honorary award for her efforts towards digital equality among women.

Dismantling gender stereotypes, building trust

Schumann and her team aim to raise awareness of “Unconscious Bias” and gender stereotypes and to dismantle them during summer camps for girls. The other prize-winner, von Allwörden, intends putting the prize money towards an app that promotes investment in projects, companies and start-ups run by women. The recipient of the honorary award, Knodel has organized camps in which talented young people learn the basics of programming and implement their own app ideas. Girls account for over 40 per cent of the 250,000 participants during the past three years. The aim is to boost their confidence in their skills and to lower inhibitions about technology.

Women and digital technologies go hand in hand

The senate’s prize is awarded to technical innovations or innovative concepts that digitally transfer equality-orientated analog solutions and enhance the idea of digital equality. Fegebank pointed out: “At the same time, the prize-winner’s great work makes it clear that women and digital technologies go together. This is an important signal for all women to actively use the opportunities created by digitisation and to work towards equal opportunities.” The prize money boosts the development of existing technical solutions and the implementation of innovative concepts. An independent jury of experts had selected the winners from 18 (promotional prize) and seven (honorary prize) nominees for this year’s new IDEA award.

Sources and further information:

Innovation in Digital Equality Award

The IDEA award came to life against the backdrop of too few women, who are involved in shaping digital change. “Unconscious Bias“ in the technology sector frequently sees women receive less start-up capital than men. Women and girls are also underrepresented in education and courses of study deemed crucial to digital change. The award promotes women’s equality in the digital sector and highlights positive examples. Start-ups, individuals, clubs and companies can apply for the award.

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