The teamLab digital and interactive museum concept, which attracts millions of visitors in Tokyo, coming to HafenCity after Dr. Peter Tschentscher, Mayor of Hamburg, signed a “Letter of Intent” with organisers. Tschentscher had toured the exhibition in late August during a trip to Asia. If successful, the digital museum’s first European branch* would be in Hamburg.
City’s digital development
“The teamLab project is yet another boost to Hamburg’s digital development after the Hammerbrooklyn Digital Campus,” said Tschentscher. The eastern part of HafenCity is a good location for this unique project, he added as it aims to give visitors a diverse insight into digital art and technology. The commission for land readjustment has set aside a 5,000-square metre exhibition area on Kirchenpauerstrasse in the Elbbrückenquartier in connection with a residential property development. The digital and interactive exhibition will be developed and operated by teamLab Tokyo and Lars Hinrichs, founder of Xing (New Work SE). teamLab is a Japanese interdisciplinary collective with more than 500 employees including artists, programmers, engineers, computer animators, mathematicians and architects.
Digitalization to touch
The teamLab museum is at the interface of art, knowledge transfer and entertainment and presents digitisation to a broad public of all ages through light installations. Interactions allow visitors to become part of the oeuvres, which they can communicate to the world using their mobile phones. The Japanese concept is considered a magnet for visitors. More than 3 million people from all corners of the globe have visited the museum in Tokyo, organisers said.