Future Hamburg Award © Future Hamburg Award

Ten European start-ups qualify for Future Hamburg Award

City of Hamburg chooses promising finalists

The pre-selection jury of the Future Hamburg Award has shortlisted the ten most promising start-ups among 113 applicants. The finalists hail from Norway, Portugal, Spain, Britain and Germany, among others, and have digital business models in logistics, transport and tourism. The three winning teams will take part in a tailor-made support programme in Hamburg.

Prize-ceremony during OMR Festival

The awards will be presented during the upcoming Online Marketing Rockstars Festival (OMR Festival) in Hamburg on May 8, 2019 with more than 50,000 marketing and technology experts. Then founders will have an opportunity to pitch their company to an expert audience. Hamburg is among the top international locations for innovative start-ups. Commenting on the Future Awards contest, a delighted Dr Rolf Strittmatter, Managing Director of Hamburg Marketing GmbH, said: “During this first round of the Future Hamburg Awards, the overwhelming support from Hamburg’s start-up ecosystem, in particular, has strengthened our belief that we have one of the best business networks in Europe. Thanks to an incredible team effort by all the stakeholders involved, we have received more than 100 submissions. This alone exceeds all our expectations as the support programme is entirely new.”

Many key players already in Hamburg

The Future Hamburg Award allows many players in Hamburg’s start-up ecosystem to enter the contest thereby boosting the exchange in the start-up scene. Hamburg Invest’s Startup Unit, which was founded in 2018, aims to make Hamburg an attractive location for start-ups nationwide and internationally. Key players such as Google, Facebook and Twitter have chosen Hamburg as the seat of their corporate headquarters. The Hamburg-based About You is one of Germany’s unicorns. Hamburg is an important centre of trade in northern Europe and a leading innovator of key future technologies and is thus ideally suited for companies seeking to tap entire new markets with their groundbreaking ideas. Hamburg Marketing GmbH and Hamburg Invest initiated the Future Hamburg Award.

Entries from diverse future-orientated fields

Each of the ten finalists can boast technological innovation, a unique business model and a high probability of success making for a diversified field of entrants. A preliminary jury including experts from Airbus BizLab, Cisco System Inc., Hanse Ventures and the Next Media Accelerator selected the finalists. An eleven-member jury including representatives of the Otto Group Digital Solutions, OMR and smaato, will select the winners. “We are very excited about the jury’s decision-making process and look forward to awarding the three strongest entrepreneurial teams at the upcoming OMR Festival,” Strittmatter added.


BYHOURS TRAVEL SL (Barcelona, Spain) has launched the first pay-per-use system for the hotel sector, allowing customers to choose their check-in and check-out time themselves and to pay only for the hours they need.

 Heptasense, Lda (Lisbon, Portugal) provides software for surveillance cameras that is capable of detecting suspicious and criminal behaviour and alerting security teams.

 Humanising Autonomy Ltd. (London, UK) aims to improve the safety and efficiency of autonomous vehicles by understanding and predicting human behaviour in urban areas.

 Lignopure by Technical University Hamburg (Hamburg, Germany): Lignin is a natural, biodegradable alternative to oil-based industrial products such as plastic micro beads. Lignopure is increasing the sustainability of consumer goods while retaining functionality.

 Localyze UG (Hamburg, Germany) assists international staff during the entire relocation process with a comprehensive software solution that covers anything from visa requirements to social integration.

 LoudSteps by Boni Inc. (Berlin, Germany) is a mobile navigation application for people with visual impairments. The app helps users to conceptualise their environment and to get their bearings.

 NautilusLog GmbH (Hamburg, Germany) provides a digital logbook for the shipping industry. The app collects data aboard a ship and creates a simple, secure platform for exchanging information and collaboration.

 ShareHouse GmbH & Co. KG (Berlin, Germany) enables logistics experts to make unused storage space available at short notice via a digital platform thereby avoiding empty space.

 Teston AS (Oslo, Norway) makes user testing easy, fast and cost-efficient. The platform helps companies understand how their customers experience a product or service.

YOU MAWO GMBH (Constance, Germany) is the world’s first eyewear label to offer customised spectacles frames in addition to their ready-to-wear collection of 3D-printed glasses. Frames are designed with the help of a 3D head scanner.

Sources and further information:

About the Future Hamburg Award

The Future Hamburg Award is aimed at pioneering founders from all over the world and helps them to launch on the Hamburg market, which hosts one of Europe’s most dynamic and strongest start-up ecosystems. Innovative start-ups are linked up with established companies and deepen their existing business model. The tailored support programme “Start me up in Hamburg” is customised in collaboration with each winning teams and is adapted to their specific needs. The winners also receive high-end business coaching, professional pitch training and up to six months of free co-working space as well as access to exclusive networking events.

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