Zwei der Foodist-Gründer: Ole Schaumberg und Alexander Djordjevic (von links) © Foodist GmbH

Ströer media buys Hamburg-based Foodist start-up

e-commerce high-flyer in gourmet segment: crowdfunders have invested around EUR 1.5 million in start-up

The publicly-listed Ströer media company is taking over Foodist, the equity-based Companisto crowdinvesting platform announced Tuesday (August 9th). The Hamburg-based Foodist has garnered around EUR 1.5 million on the platform since 2013. Foodist’s business idea is based on shipping an exclusive selection of international delicacies to its customers in Germany and Europe every month. The up and coming firm already made a name for itself on the VOX TV show The Lion’s Den (Die Höhle der Löwen) and was also one of the start-ups in the ProSiebenSat.1 Accelerator. Ströer has confirmed the takeover to Gründerszene. However, Foodist has yet to comment on the move.

Foodist now employs 35 people

At the time of the first crowdfunding round, Foodist was earning less than EUR 10,000 per month in sales and employed only three people, according to Companisto. In 2015, monthly turnover had increased to a six-digit sum. Foodist now employs 35 people. Prior to the sale to Ströer, crowd investors like ProSiebenSat.1, BB Pack and the three founders Alexander Djordjevic, Ole Schaumberg and Andreas Brandt had invested in Foodist.

Vegetarian delicacies only

Foodist’s clients can choose from two boxes. The gourmet box subscription means a client receives six to eight delicacies from European producers. A second option, called the healthy box, contains healthy and health promoting foods including vegan products, raw food and super foods. Both boxes contain monthly surprises. Foodist provides only vegetarian delicacies that are free of artificial additives. The start-up also publishes a print magazine on food which is also published on Facebook, Pinterest and Instagram.

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