Virtual Reality © Frank Erpinar /

Start-ups in Hamburg coming up with uses for virtual reality

Startup SERIES - Part 1: No limits to VR - can range from new video game level to marketing tool in property sector

Virtual reality is a hot topic nowadays and many companies are trying to come up with profitable ways of using it. Hamburg’s start-up scene is at the forefront of this development and especially the games sector. Big players like InnoGames, Goodgame Studios, Bigpoint or Gamigo and smaller studios such as Indie Developer are working with virtual reality. The CrazyBunch studio has been focusing on VR since it was founded in 2014. And last year, it became one of the first studios worldwide to release a mobile game for Samsung’s Gear VR store.

360°-footage with Spherie drone

Although it did not manage to secure a prize at the South by Southwest (SXSW), the world’s biggest international digital, media and music conference in Austin, Texas, participating is hailed as a great achievement among start-ups. “Spherie” combines modern, virtual reality and drone technology to create the illusion of genuine footage of moving situations and static environments. The drone can deliver 3D data and 360 degree film footage and create hitherto unseen VR experiences. And the camera system and crew are no longer visible which had been a big problem until now.

Experiencing live concerts with VR

The Noys VR start-up is taking a very different approach. Their platform allows musicians to perform in virtual reality and from the comfort of their own homes. Fans all over the world don VR headsets and can take part in concerts and interact with each other. Although the start-up is still in the early stages, an app will be available in Samsung’s Gear VR store this year, said Fabio Buccheri, co-founder of Noys. The platform is available to musicians and visitors free of charge, and is financed by commercials, which do not interfere with the experience, he added.

Virtual reality in the property sector

The start-up Opus VR is a step ahead with its marketing tool for the property sector. The joint venture by the Hamburg-based Absolute Software and bloomimages is coming up with 3D and virtual reality solutions to give views of showrooms, buildings, landscapes, car, ships and airplane models. Users can experience visualizations at any time and anywhere using smartphones, TVs, tablets, desktops, and VR headsets. Customers were highly sceptical at first, said Oliver Rößling, one of the managing directors. But the business model is finally taking off after the two-year start-up phase. pb

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