The flag went up for the start of world’s leading digital and creativity trade fair South by Southwest (SXSW) in Texas on Friday March 8. Current and future trends are being presented here over 10 days for discussion and implementation. This year Hamburg’s delegation is larger than ever. Among those participating are representatives of Digital Media Women (DMW). The city on the Elbe is also part of the official SXSW programme with two panels: These concern Hamburg as musical capital and urban air mobility.
Hamburg’s female entrepreneurs on the international stage
Increasing women’s visibility on the international stage. This is the mission of the network, which is holding its Digital Media Women Day at SXSW on March 10. Young Hamburg-based entrepreneurs, like Hanna Asmussen of Localyze and Jennifer Schäfer of Daily Dress will speak at the Network Hub Reeperbahn.
The DMW was set up in 2010 by Carolin Neumann and others who were irritated by the fact that there were always considerably more men than women on the stage. They set out to change this. Hamburg is the birthplace of the DMW. There are now more than 130 working in an honorary capacity across Germany at nine sites, with the aim of supporting women in business and of networking those driving forward the digital shift.
Flying taxis and Hamburg as musical metropolis
In addition, there are two official SXSW events with participation by residents of Hamburg. Roland Gerhards, chief executive of the Centre for Applied Aviation Research (ZAL) is debating the future of flying taxis and drones under the title Flying Taxis and Ambulance Drones: Sci-Fi 2 Reality. And Johannes Everke of Hamburg Marketing will speak on the theme Passport to Music Cities: Music Tourism on March 16. He aims to show how Hamburg has occupied the top spot in German music tourism – along with the role that music has to play in marketing the city.
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