The mytaxi app is merging with London’s Hailo, Intelligent Apps GmbH, the Hamburg-based provider announced Tuesday (July 26th). The new company will trade under the name of mytaxi and have a registered office in Hamburg. The merger will increase the taxi agency’s customer base to 70 million passengers, said mytaxi. The app has 100,000 registered drivers in over 50 European cities making it market leader.
Providers in Britain, Ireland and Spain
Andrew Pinnington, Manager of Hailo, will become CEO of the new company. Niclaus Mewes, founder of mytaxi, will join the company’s board of directors and will also be managing director of Daimler Mobility Services GmbH.
mytaxi, a subsidiary of Daimler, has so far been operating in Germany, Italy, Austria, Poland, Spain, Portugal and Sweden. The merger marks the launch of operations in Britain and Ireland. Klaus Entenmann, CEO of Daimler Financial Services AG, said: “The merger of mytaxi und Hailo is another strategic step towards positioning ourselves as a leading company for mobility solutions and platforms.”
Merger subject to approval
No hard cash will flow, Handelsblatt reported citing a report by dpa. The deal will occur through an exclusive exchange of company shares. The merger is subject to the approval of European cartel offices. A decision is expected in the coming weeks, said mytaxi.
Daimler subsidiary mytaxi
Niclaus Mewes and Sven Külper founded Intelligent Apps in 2010. They launched the mytaxi app across Germany in 2011. And in 2014, they took over moovel GmbH, a fully owned subsidiary of Daimler AG. Moovel’s free iOS and Android app pools the services of public transport providers, car sharers car2go and Flinkster, mytaxi, Taxi-Ruf, bicycles for rent and Deutsche Bahn.