Eröffnung FTZ Digital Reality © Tim Hoppe

New digital reality research centre opens in Speicherstadt

Research on VR, AR and mixed reality with partners in industry, architecture and culture

The new Digital Reality research and transfer centre (FTZ) at HAW Hamburg opened Monday (September 30, 2019) in the Kreativspeicher M28 in the Speicherstadt. Research will be conducted on digital realities in co-operation with partners across industry, architecture, health, culture and education on virtual reality (VR), augmented reality (AR) and mixed reality (MR).

New forms of collaboration and working methods

Prof. Roland Greule, Department of Media Technology at HAW Hamburg, has initiated and now heads FTZ. Several projects will involve testing new forms of collaboration and working methods. “We have spent nearly ten years working on the interfaces of media technology and media informatics, design and information sciences at HAW Hamburg,” said Greule. “Our experience shows that interdisciplinary project teams consisting of students and graduates often leads to the successful founding of a company,” he added. The development of prototypes and their application make the advantages of digitization tangible for companies.

New Master’s course “Digital Reality

Students in the new Master’s course on “Digital Reality” are focusing on new technologies and forms of work at FTZ using high-performance computers and VR equipment. “We want to create ideal conditions for successful co-operation between master students, spin-offs and company labs,” said Greule. Earlier projects saw HAW’s students develop the Speicherstadt Digital project which consists of a visualization of the historic Speicherstadt and a learning concept for healthcarers with migration backgrounds. The Lindley AR app also stems from the FTZ Digital Reality think tank, which brings the British engineer William Lindley to life as a 3D Mixed Reality figure. Hamburg has Lindley to thank for fundamental changes to the groundwater supply across the city.

Sources and further information:
Pressemitteilung HAW Hamburg
Speicherstadt Digital

Kreativspeicher M28

Business and research come together in the creative warehouse M28 in Hamburg’s Speicherstadt making it the main point of contact for all VR, AR and MR projects in Hamburg and beyond. The Virtual Reality Headquarters (VRHQ) on the ground floor brings digital realities closer to the general public with an event area and VR experiences e.g. 360-degree gondola rides and a VR laser day. The Research and Transfer Center (FTZ) Digital Reality of the University of Applied Sciences (HAW Hamburg) can be found on the fifth floor. There, students develop digital prototypes in interdisciplinary projects to come up with creative solutions for concrete use cases.

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