Gründerinnen von SofaConcerts: Miriam Schütt und Marie-Lene Armingeon © Alexander Höschen

MusicWorX promotes founders in Hamburg's music sector

Applications now being accepted for Cultural Authority's accelerator and by Hamburg Kreativ Gesellschaft

Founders and young companies in the music sector have until May 30, 2016 to apply to the Hamburg Kreativ Gesellschaft for funding provided all applicants for the Music WorX Accelerator are based in Hamburg. Three founders’ teams selected by the Cultural Authority and Hamburg Kreativ Gesellschaft will receive free office spaces, workshops and advice from professionals in the sector and subsistence allowances for three months. Winners will receive EUR 5,000 to develop their firms.

Appearance at Reeperbahn Festival

Dr. Carsten Brosda, State Councillor for Culture, Media and Digital Affairs, said: “The MusicWorX programme will see us offer aid to founders for the sixth year. The Music WorX Accelerator is a pioneering funding model for Hamburg’s music economy in which young companies play a strong financial role and also in terms of content.”

The Music WorX Accelerator runs from early September to late November 2016. At the Reeperbahn Festival Conference from September 21-24, 2016, participants will also have an opportunity to expand their professional networks. A Music WorXDay contest is also scheduled for November 30, 2016. A professional jury will decide on the best business idea pitched by young music companies from all over Germany and award the winning team EUR 5,000.

Tinnitracks, SofaConcerts etc.

Commenting on the significance of the funding programme, Egbert Rühl, Managing Director of Hamburg Kreativ Gesellschaft, said: “Sofa Concerts, Beat Buddy, Tinnitracks: Music WorX is linked to an astonishing series of success stories. We are looking forward eagerly to getting to know the teams in the 2016 edition.”

The sofa concerts gave founders Miriam Schütt and Marie-Lene Armingeon access to the Music WorX Accelerator in 2014 and they were also able to convince the jury at Music WorX Day and beat start-ups from other states in Germany. The founders’ platform,, aims to bring international artists and music fans into contact to organise private live concerts. The Hamburg-based indie studio Threaks won the Music WorX contest in 2011 with their video game Beat Buddy. This game-based format helps the music industry spread their digital music offers.

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