This year’s Mediendialog 2016 (#mdhh16) will be held under the motto “Added value and appreciation – challenges for media and creative people” and has brought around 300 media and communication executives every year since the launch in 2011. The programme gets underway on May 31 with a dialogue on junior staff and a reception in the senate followed by a conference of top decision-makers on June 1.
Discussion with Jakob Augstein and Anja Reschke
At present, public debate about media is marked by distrust, accusations about the alleged lack of openness and freedom as well as rancour. The debate at the senate will focus on how the sector can meet these challenges. Dr. Carsten Brosda, State Councillor for Culture, Media and Digital Affairs, will open the reception with a media political keynote speech. Later, speakers including Jakob Augstein (Der Freitag newspaper), Hasnain Kazim (Spiegel Online), Anja Reschke (NDR TV) and Christoph Schwennicke (Cicero) will discuss the issue in a panel moderated by journalist Katty Salié. The event will be transmitted in a live stream on www.hamburg.de/mediendialog.
Boosting users readiness to pay
Selected young executives will take part in the dialogue on junior staff and the digital start-up scene prior to the reception in the senate. After a welcoming speech by Dr. Carsten Brosda, Dirk Herzbach, CEO of next media accelerator, will highlight how media companies can benefit from the founder scene and its founding model.
Around 40 leading representatives of various media sectors will attend a conference Wednesday, moderated by Dr. Christian Stöcker, Head of Netzwelt at Spiegel Online, in Hanse Gate in the port of Hamburg. There experts will discuss new offers, creative advertising and payment systems on the internet as well as the readiness of users to pay for journalistic and creative content.