DCM15: Dr. André Stebens (Vorstand / Cassini Consulting) © Cornelia Krieger

How publishers tackle digital change

New business models at Digital Media Conference 2016. Digital heads of Chefs von Gruner+Jahr, DuMont report

Community of Interest strategy, Big Data real-time evaluation or the intense dialogue with reference groups – the publishing industry is facing the digital transformation with new business models. For many, the question of optimal user accessibility and positioning a company in view of more rivals in the digital world is key. Oliver von Wersch, Managing Director, G+J Digital Products GmbH, and Patrick Wölke, Managing Director, DuMont Digital GmbH & Co KG, have come up with different answers to digital transformation. On February 11, they will give insight into their digital business models at the #DMC16.

Additional benefits for customers

After the mobile optimization of its tabloid press, DuMont media group plans to relaunch the subscription titles with emphasis on mobiles in February. Patrick Wölke believes talking to his target group is an important tool for successfully presenting media offers in the digital world. He remarked: “We noticed that the step away from classic offers to the new digital world should not be too large. We included our users and advertising partners in the further development of our offer right from the start and were guided by the extra benefits for customers.”

Measuring the reading progress

DuMont media group is also investing in complex, technical data analysis which uses real-time evaluation to deliver qualitative surveys of user behaviour. Wölke noted: “The user situations and needs of mobile and desktop users vary greatly – at home, in the office or on the road. By measuring the reading progress according to portable terminals, we learn the situations in which users deal with content and get indicators of relevant issues and the method of preparation.”

Organic growth projects

In his speech at #DMC16, Oliver von Wersch will focus more on exploiting new digital and mobile business segments rather than on his experience with transforming existing print offers. Gruner+Jahr’s Community of Interest strategy aims to reach and expand existing print media target groups through new channels and offers.

Apart from Patrick Wölke and Oliver von Wersch, many other speakers will address delegates at #DMC16. Stefan Betzold, Managing Director Digital BILD GmbH & Co. KG, Oliver Bohl, Director Digital Business Development PAYBACK GmbH and Christian Röpke, Managing Director ZEIT Online GmbH, are among those expected. The third edition of the Digital Media Conference is being hosted by Cassini Consulting Nord GmbH, a Hamburg-based management and technology consultancy.

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