The Hanover-based Horse Analytics start-up is gearing up to pitch at the South by Southwest (SXSW) in Austin, Texas from March 11-12, 2017 after making headlines at the Hamburg@Reeperbahn Pitch, Hamburg Startups reported Tuesday (January 24). Horse Analytics is the latest north German start-up after Spice VR and Sonormed to pitch at SXSW. The equine company is competing in one of ten categories called the “Sports Technologies Finalists’ in front of a live audience. Fifty competing technology start-ups face expert judges in Texas.
International contacts to techn and venture capital scene
Enri Chantal Strobel, founder of Horse Analytics, told Hamburg Startups in an interview how the application for SXSW came about. Strobel said: “As one of five finalists in the Startup@Reeperbahn Pitch last year in Hamburg, we got to know many people including the judges, Mark Hoffmann, Lars Hinrichs and Ralf Dümmel as well as Claire England and Chelsea Collier, who have special links to Austin, and encouraged us to apply.” The Hamburg Startups has also supported Horse Analytics with an application code and additional advice. Strobel stands to make many international contacts to the technology and venture capital scene and stir up plenty of media attention by pitching at SXSW.
Project manager and polo player
Horse Analytics won over the SXSW Screening Committee with a technological innovation for horse riding in the preliminary round. Last December, the start-up launched an app on the market that allows the owner to track the horse’s activity. The tool is attached to the bridle and gathers data about routes and the horse’s pace. The tracker sends the data to a mobile device where it is displayed graphically. Horse owners can keep an eye on the horse’s movements and use the data to adjust training and get early, warning signs of any illnesses.
Strobel, a talented rider and polo player, has expert knowledge of riders’ needs and has taken account of them with Horse Analytics. A degree in Corporate Management, a professional stint as project manger of Xing-founder Lars Hinrichs’ smart home “Apartimentum“ means she also brings management and tech skills to her start-up.