Virtual Reality © Frank Erpinar / Hamburg to host creative virtual reality festival

International jury to select best entries in six categories during Reeperbahn Festival

Riverside Entertainment GmbH announced Wednesday (September 21st) 2016 – the first European creative festival for virtual reality, mixed reality and 360 degree videos to be held during this week’s Reeperbahn Festival from September 22-23, 2016. An international jury will present the awards to pioneering, creative entries in six categories.

Hamburg-based start-ups working with virtual reality

Companies across all sectors are exploiting virtual reality successfully and Hamburg’s start-up scene is offering many interesting approaches. SpiceVR’s “Spherie” drone made global headlines following its pitch at the international South by Southwest (SXSW) creative fair in Austin, Texas earlier in 2016. “Spherie” combines modern, virtual reality and drone technology to create the illusion of genuine footage of moving situations and static environments. The drone can deliver 3D data and 360 degree film footage and create hitherto unseen virtual reality experiences


Riverside Entertainment GmbH is presenting the award in the “best video experience” category. Prizes are also presented in the “ game-changer award”, “best immersive experience”, “best music experience”, “best documentary experience” und “best gaming experience”, the company said.

Rolf Hellgardt, Managing Director of Riverside Entertainment, noted: “In future, the entertainment industry will benefit hugely from the present opportunities of virtual reality. This new technology will certainly change our everyday lives significantly. It is worth approaching the theme early and keeping a close eye on developments.”

Coincides with Reeperbahn Festival

Creative minds and producers in the virtual reality sector are meeting in Hamburg to network, attend conferences and view the VR lounge. The awards will be presented on September 23, in Klubhaus St. Pauli.

The Reeperbahn Festival is Europe’s biggest club festival with over 700 concerts, and events across St. Pauli. More than 450 Indie, pop, rock, electro, hip-hop, folk and soul bands from all corners of the world will perform in over 70 clubs and bars. Tens of thousands are expected to visit the festival, which has long since morphed into one of the most important in the music and creative industry. Organisers are expecting up to 40,000 visitors.

Sources and further information:

About Riverside Entertainment

Riverside Entertainment develops and produces entertainment programmes for the German-language TV market. The company’s wide-ranging offers include talk shows, boulevard and informative magazines, comedies, quiz and game shows as well as spectacular sports events and galas. Riverside Entertainment is a subsidiary of Studio Hamburg Production Group.

More articles

  • There are no older articles in this category.
  • There are no newer articles in this category.