The Hamburg-based founders of Sleeperoo, Karen Löhnert and Dennis Brosseit, ventured into “The Lions’ Den” Tuesday on VOX TV. Their business idea involves a mobile hotel room for overnight stays at unusual locations – from football stadiums, museums to the outdoors. One of the jurors, Dagmar Wöhrl, who is also a hotel expert, remarked: “I think it’s good, very good even and I think it’s funny because we recently talked about a similar concept in the family.” She was eventually baited and sealed a deal. Luisa Mentele and Markus Deibler, the founders of Luiciella’s Ice Cream made another appearance on the show and reported about their experiences since their successful pitch last autumn.
Overnight experience in Sleepcube
Löhnert and Brosseit have worked in the tourism industry for many decades and were hoping for an investment of EUR 250,000 in return for a 20 per cent share of their company. The “lions” Ralf Dümmel and Judith Williams seized the opportunity to view Sleeperoo from the inside. Dümmel was delighted by the commitment shown by the duo from Hamburg: “I’m excited when someone says: ‘I have an idea, I’m eager and I’m also taking all of the risks.’” Löhnert has already invested EUR 250,000 in Sleeperoo and sold a residential building, which was actually intended for her retirement, to raise the capital. Wöhrl had been the duo’s preferred investor and offered EUR 250,000 in return for a 25.1 per cent share of Sleeperoo.
Luiciella’s success story since pitch
Luiciella’s success story has also gained pace since their successful pitch on the show in 2017. Commenting Tuesday on the audience’s response, the good co-operation with Frank Thelen and innovations, Mentele said: “I would say that the 'lion’s den’ has definitely changed our lives. It gave us another push”. Last year, the Hamburg-based start-up earned EUR 700,000 in turnover and the duo is expecting turnover of EUR 5 million this year.