The German Advertising Film has a new home, with the prize-giving gala moving from Berlin to Hamburg. In 2016, the Hatto trophies will be granted on the banks of the Elbe river. As a leading German media location for film and television, Hamburg is the perfect place to host the prize-giving gala of an award that is recognised a one of the world’s leading trophies in film and video. The first gala in Hamburg will be held on 4 March 2016 at Curio House.
Highly Reputed Industry Award
Once a year, the German Advertising Film Academy awards the German Advertising film prize is granted in eight categories, i.e. best advertising film, best director, best script, best camera, best cut, best visual effects/animation, best art department, and best composition/sound design. In addition to this, the best newcomer advertising film prize is awarded. All winners are determined by independent expert panels. This panel is composed of the award recipients of the respective categories of the previous years. The trophy of the German Advertising Film Award is the “Hatto”, in remembrance of the founding father Hatto Kurtenbach, who brought the “vdw Award”, i.e. today’s German Advertising Film Academy awards, into being. In 2016, a new category will be added. To recognise the increased demand by company to link relevant content to new formats, the category “Best of Digital Content” will premiere.
Supported by the Media Capital Hamburg
Unlike other contests, the German Advertising Film Award is intended to reflect the full range of video communication produced not only by companies, productions and agencies, but all. Thus, anyone interested can submit free promotional films to the competition. The selection of nominees and winners is carried out by independent juries. “With Hamburg, we have found a venue that reflects and strengthens the growing importance of the German Advertising Film Award. The great support of the media metropolis Hamburg once again proves the interest to offer a platform to the sector of creative commercial communication and to actively encourage young filmmakers”, said Tony Petersen, board member the German Advertising Film Academy.
Good Opportunities for Youth and Newcomers
“In the 20th century, Curio House was a meeting place for artists, artists and intellectuals. Therefore, the German advertising film award feels at home at this house, and perfectly fits to Hamburg as a stronghold of young creatives, advertising agencies, and film producers”, adds Dr. Carsten Brosda, representative of the Senate of the Free and Hanseatic City of Hamburg for media. “It is noteworthy that the German Advertising Film Academy waived filing fees for participation in the competition. This offers unique chances to newcomers and young creatives. Therefore, I am therefore very pleased to see the German Advertising Film Award at home in our city!”
As part of the ceremony, the Promotional Award will be presented to the best film proposal, which has not yet been realised. The prize-giving gala will be accompanied by a speed recruiting in the afternoon, offering young talents of several German universities to present their work to known producers.
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