Hammerbrooklyn Digital.Campus Grundsteinlegung © Nicolas Döring

Foundation stone for Hammerbrooklyn laid

Campus to become Hamburg's beacon of digitalisation

The foundation stone of the Hammerbrooklyn Digital Campus was laid Monday (June 17, 2019) at Oberhafenbrücke during a ceremony attended by politicians, creative experts and property investors. The first phase of construction is due to be completed in spring 2020. The magnificent U.S. pavilion at the 2015 Milan World Expo has been rebuilt in Hammerbrookyln as a centre of collaboration in the search for forward-looking digital solutions. The campus will eventually be part of a brand new district named Hammerbrook, which will accommodate companies, start-ups, science and citizens. A total of EUR 200 million is being put towards the new digital hub.

Vision of the digital future

The initiators of the project, Prof. Dr. Henning Vöpel, Managing Director Hamburg Institute of International Economics (HWWI) will be responsible for research, Prof. Dr. Björn Bloching for digitalisation and Mathias Müller-Using for creativity. HWWI and Bloching will also function as donors. Their overall plan foresees a synergetic platform that initiates and eases exchange and co-operation. Hopes are now high that Hammerbrooklyn will play a pivotal role in Hamburg’s efforts to become a European centre of digitization. Speaking at the ceremony, Michael Westhagemann, Senator for Economics, noted: “You have to be passionate to bring something to fruition and I am passionate about this.” The project is being masterminded by the non-profit foundation “Hammerbrooklyn – City of the Future” involving the City of Hamburg and Art Invest Real Estate. The foundation will be overseen by an advisory board on innovations with various representatives of the digital sector.


The Digital Pavilion will be at heart of the campus. The five-storey venue will host workshops, symposia, congresses and various events to make digital transformation usable for companies and tangible for the general public. There will be co-working areas and event rooms for the “citizens” of Hammerbrooklyn. The plans also foresee a townhall, an auditorium, workshop, co-working and catering spaces well as laboratories, an indoor stop for self-propelled electric buses and a so-called maker space in the pavilion. Hamburger Hochbahn is among the first tenants and will shape mobility projects there in the run-up to the ITS World Congress, which Hamburg is hosting in 2021.

First events in “Hammerbrooklyn.Box”

Although the pavilion is scheduled to go into operation in spring 2020, the temporary green “Hammerbrooklyn Box” is already visible from afar beside Oberhafen Bridge. The box will be the venue of the first events and networking sessions from autumn. Formats for companies and the public will be tried out and expanded there. Issues such as artificial intelligence, City of the Future, mobility, e-health and system learning top the agenda. From 2025, up to 50,000 more square metres of space will be created on the site of the adjacent wholesale market to create the urban Hammerbrook district.

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