Five of Germany’s 20 most successful creative agencies are based in Hamburg, according to the Kreativranking 2018 issued by the Federal Association of the Digital Industry (BVDW). The owner-managed advertising agency Jung von Matt topped the ranking followed by Serviceplan in second place, while Hamburg Grabarz & Partner came fourth and Kolle Rebbe ranked tenth. The Thjnk agency, which is also based in the Hanseatic city, ranked 15th. The ranking is based on awards from the creative industries received by the individual companies in 2018.
Top dog Jung von Matt
“Jung von Matt was this year’s clear winner and led the points scale by a large margin,” said Anke Herbener, Chairwoman of the Full-Service-Digitalagenturen specialist group at BVDW. The agency’s most successful project was The most German Supermarket for Edeka, according to BVDW. To draw attention to diversity, all products not originating from Germany were removed from the shelves of an Edeka supermarket in Hamburg for one day. The awards included in the evaluation are the 20 most important presented in 2018 including the ADC Award, the German Digital Award and the Red Dot Award. BVDW has compiled the ranking annually since 2014.
Culture and creative industries prove growth sectors
The cultural and creative industries in the Hamburg Metropolitan Region are growth sectors and employ 134,000 people. In 2015, the industries generated turnover of around EUR 14.6 billion and added value of “at least EUR 5.7 billion”. The press, design and advertising industry had the highest number of jobs, the highest turnover and the highest added value. The press market came first in 2015 with turnover of EUR 4.6 billion followed by the design, advertising and film industries, according to a report entitled Datenbericht zur Kultur- und Kreativwirtschaft in der Metropolregion Hamburg.