Sina Gritzuhn präsentiert die Ergebnisse der Studie © Torben Jensen, Hamburg Startups

Five biggest employers in Hamburg's start-up scene

About You, Jimdo und Kreditech - founders in e-commerce and fintech sector in front places - firms in games industry are top dogs

Goodgame Studios was last year’s biggest employer in Hamburg’s start-up scene with 1,200 staff, according to a survey by the private initiative Hamburg Startups. The games developer, founded in 2009, was well ahead of InnoGames, which came second. Founded in 2007, the company had 350 employees in 2015, it said. The ranking assessed both recent start-ups and established firms, which are still an important part of the start-up ecosystem in the city, said Sina Gritzuhn, co-founder of Hamburg Startups. The figures on employees include permanent staff, freelancers and interns, the founders said.

Lack of professionals in games sector

The great need for qualified staff in the games sector is leading to a real competition for professionals. Meanwhile, InnoGames and Goodgame Studios are recruiting on an international scale and have switched their corporate language to English, said Stefan Klein, Project Manager at gamecity:Hamburg, in an interview with Hamburg News. “The talent from universities cannot come fast enough. Most graduates of the Masters games course here in Hamburg were scouted before they qualified and are certain of a job.”

About You followed closely by Jimdo

The online fashion shop About You ranked third biggest employer with around 250 staff in 2015. The start-up is a Collins company, which is a subsidiary of the Otto group. The online store was founded in 2014 and has since made a name for itself in e-commerce. About You’s business concept is based on a shopping offer that caters to the individual needs of clients. Users can, for instance, set up their own fashion profile and are shown products in a personal feed.

Jimdo, which is based in commerce, ranked fourth with around 230 staff. Jimdo offers web page kits allowing non-experts to draw up their own professional homepages. The aim is to remove technical hurdles that make founding an online shop difficult. The company also has branches in San Francisco and Tokyo.

FinTech start-up Kreditech in ranking

Fifth place went to a giant in Hamburg’s Fintech-szene Kreditech Holding. In 2015, the company had around 200 staff, according to Hamburg Startups. Kredittech’s business model is based on technology which uses big data and complex self-learning algorithms enabling it to score, underwrite and payout to “underbanked” people or those with little or no credit history. Kreditech was founded in 2012 and now serves end clients in Spain, Poland, Czech Republic and Mexico.

Hamburg Startups published an extensive study of the local start-up scene. One of the main findings showed that young commercial and FinTech firms in Hamburg employ the most staff or around 1,100 people. The survey assessed data given by 210 Hamburg-based start-ups that were founded no more than two years before the survey was conducted meaning the emphasis is not on the games sector.

Sources and further information:

About Hamburg Startups

The Hamburg Startups team and founders Sina Gritzuhn and Sanja Stankovic are committed to effective networking and improving the visibility of the Hamburg start-up scene. Apart from events like the Startups@Reeperbahn Pitch and the Hamburg Startups Mixer, they have set up a joint platform called Hamburg Startup Monitor offering an overview of around 400 start-ups in the city. The team monitors the start-up scene regularly to promote the international perception of Hamburg as a founder’s metropolis. For more information, see:

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