Forschung in Hamburg - ©
 Bundesaußenminister Frank-Walter Steinmeier zur Eröffnung des Beiersdorf-Werkes in Mexiko © Beiersdorf AG

Beiersdorf Opens New Plant and Innovation Center in Mexico

High-ranking visit: Germany’s foreign minister Dr. Frank-Walter Steinmeier at opening. Expansion of capacity answers increased demand in North and Central America.

Beiersdorf opened a state-of-the-art production center with an integrated research and development center in Silao, Mexico, in the presence of Germany’s foreign minister Dr. Frank-Walter Steinmeier and some 700 guests. The new location makes it possible to significantly increase the development and production capacity for the growing markets of North and Central America. At the same time, with the new building, the Hamburg cosmetics company emphasizes its clear commitment to ecologically responsible activity. With the focus on energy efficiency and resource conservation, the newest findings and environmentally friendly technology were part of the process going back to the planning phase.

Further Growth in the Americas

After a construction time of less than two years, the new plant, strategically located about 350 kilometres northwest of Mexico City in the state of Guanajuato, began operation on time. With a production volume of about 280 million cosmetic products and 45,000 tonnes of produce per year, the new factory is the second largest within the global Beiersdorf production network after Hamburg. The number of employees will increase from today’s 350 to about 600 by the end of the year.

Creams, lotions, and lip care

The plant in Silao will primarily produce creams, lotions, shower products and lip care from the NIVEA, Eucerin, and Labello brands for sales in Mexico, Central and North America. In order to boost regional innovation, the building complex also has its own innovation center in which 20 researchers develop products for local consumer needs on-site.

Frank-Walter Steinmeier sets NIVEA production in motion

Foreign minister Dr. Frank-Walter Steinmeier integrated the opening of the new Beiersdorf plant into his two-day trip to Mexico. Together with his Mexican counterpart Dr. José Antonio Meade Kuribreña, Miguel Márquez Márquez, governor of the state of Guanajuato, and Beiersdorf board member Dr. Ulrich Schmidt, he officially set the first production line in motion with the push of a button.

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Traditionally close: Beiersdorf & Mexico

The relationship between the Hamburg cosmetics company and Mexico has a long history. More than 100 years ago, Beiersdorf shipped the first products into the country. Shortly after its invention in 1911, the classic NIVEA cream was also available in Mexico. After the Second World War, Beiersdorf de Mexico S.A. was the first affiliate founded by Beiersdorf outside of Europe to sell its products. For this reason, many Mexicans think of NIVEA as a local brand. The 98 per cent brand recognition of Beiersdorf’s flagship is as high as in Germany.

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