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Hospitality Trends In Focus

INTERNORGA 2015 – differentiation makes the difference. Lead fair says: stand out from the crowd with a clear profile, and to highlight personality rather than run-of-the-mill

It’s all about hospitality again at INTERNORGA held 13 to 18 March 2015 on the Hamburg fair grounds. The leading international fair for the whole of the out-of-home market presents a wide range of design and furnishing concepts for all hotel categories – from low-budget to designer hotels to luxury boutique hotels. The trend is moving to differentiation, to stand out from the crowd with a clear profile, and to highlight personality rather than run-of-the-mill. Thus, INTERNORGA 2015 will feature a wide range of specialist exhibitors for shop fitting and conversion work, and giving an overview of the current trends in bathroom, restaurant, guest room and property furnishings.

Small Changes With Huge Impact

It does not necessarily mean big capital expenditure. Sometimes simple means are enough to realise a new, or nearly new, concept. Especially in private hotels, it is often a matter of generating as much atmosphere as possible within a reasonable budget. Often, it may be enough for example to change a few things in the hotel room – such as the headrest of a bed, or a special armchair, or an unusual chest of drawers, some new pictures or attractive lighting details. Or to include an existing wardrobe design in a new concept. A style mix of old and new is a good way to move forward. What is really new is often quickly out-of-date – timeless elements stay modern for longer.

Individual Staging For The Table Top

A stylishly set table immediately gives guests a feel-good factor. “Back to the roots” is the trend. Authenticity, individuality, a sense of craftsmanship, and concepts which meet the needs of HORECA in terms of functionality and design are in demand. Series designed for combination enable them to make attractive presentations, from hors d’oeuvre to dessert, from Asiatic to Mediterranean or Oriental cuisine. Inspired by the current food and style trends, natural tones give character alongside white and strong colours. The buffet sector also experiences an exciting change of direction by getting away from the classic neutral hotel style and moving towards solutions that give a sense of homeliness. The food has to look as though it came freshly prepared from the kitchen this very second, which means individual service for each guest rather than handling a group order. The general industry trend is concentrated among other things on using smart concepts with just a few basic elements to achieve the maximum of variety, creativity and space utilisation.”

Bathrooms Like Spas

Showering is becoming more individual than ever before, with bathroom design regarded as a lifestyle subject. Spacious, open-plan designs have to meet with functionality, aesthetics and ecology. Quality is worthwhile in the long run. The idea of the private spa in the hotel room thus will also be a topic depicted by INTERNORGA, with the popular steam shower displayed along with deco materials and towel rail solutions.

Lobby As Living Room

Also the public spaces in hotels have changed. Once divided by their functions, lobbies are increasingly turning into multi-functional spaces, serving as a second living room for travellers. Guests can hang out in the lobby at any time of day to read, check their e-mails or simply relax and take refreshments or snacks. Lighting and details can be changed to vary the setting around the clock for the right mood.

Admission to INTERNORGA is subject to proof of trade visitor status. The standard admission charge – 31 for one day, 39.50 eiuro for a two-day ticket, and 16 euro as concessionary rate for trainees in the trade – also grants free admission to FH North, the new Butchery Trade Fair of the North.

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INTERNORGA has been the leading European trade fair for hotels, restaurants, institutional catering, bakery and confectionery since 1921. It has been classified by the Association of the German Trade Fair Industry (AUMA) as the only international HORECA trade fair in Germany. INTERNORGA takes place in March every year, with more than 1,200 exhibitors from Germany and abroad displaying their innovations, trends and complete solutions for the whole of the out-of-home market. In addition to the exhibitors’ presentations, there is a big programme of supporting events, international conferences, award presentations, and innovative side-event concepts.

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