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Five key themes during Social Media Week

150 events over five days - five top themes

The 6th Social Media Week Hamburg (SMWHH) gets underway Monday (February 27th-March 3rd, 2017) and offers all kinds of panel discussions, interactive workshops and interesting keynotes simultaneously to social media weeks in Jakarta, Lagos and New York.

Time for chatbots

Some 50 years ago, Joseph Weizenbaum, a German-American computer scientist and professor, wrote the ELIZA computer programme or precursor of chatbots. This year, a workshop entitled “Make your own chatbot“ on February 28th by Kris Lüdemann, an interaction and communications designer, will highlight popular chatbots while a panel of experts will outline the criteria for corporate use of chatbots. Another session called “Natural Human-Machine Communication” will give insight into chatbots in relation to Twitter, Slack and Facebook. Sven Wiesner, Member of the Board at beebop media ag, will give a keynote called “Demystifying Chatbots” and present the latest trends and diverse potential uses.

Day for Hamburg’s start-up scene

Hamburg Startups will hold a #StartupDay (February 28th) in betahaus. Workshops will highlight how start-ups can improve their Facebook activities and their Google ranking in 60 minutes. The focus will also turn to labour law for start-ups or food start-ups as well as the Hamburg Startups Mixer with a special SMWHH-Edition.

Dipping into virtual reality

A panel entitled “Virtual Reality – properly now” on March 1st, will focus on diverse fields of application and not just in the games sector. Another session on the same day will focus on 360-degree video and virtual reality experiences. On March 2nd, the Hamburg Kreativ Gesellschaft and players in the sector will host a discussion on what’s happening in Hamburg’s virtual reality branch.

Essential social media

Social media like Facebook, Twitter, WhatsApp, and Instagram are essential means of digital communication in the 21st century. A series of session on March 3rd, 2016 will highlight how police in Hamburg and the Hamburger Hochbahn use social media. One example is the big U5 project and how social media can be used to stir up support or for sending reliable information in the event of a catastrophe or terrorist attack. Another session focuses on the impact of social media for democracy and asks whether they are a curse or a blessing. Another workshop highlights the ugly side of social media and how users can counteract animosity.

Careers in the digital era

The impact of digitalisation on the world of work is the theme of “A New Era of Working” and Jennifer Bortchen, a sociologist, takes people on a time journey to the future with changing spheres of leisure, work, friends and family. Jan Kowalsky, Director of Brand Marketing at XING, will talk about his experiences and present products, services and campaigns by XING to face changing working realities. Another session will focus on artificial intelligence and bots in the recruitment process and what applicants should expect.

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