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COTECA 2014: focus on single serve portions

Capsules and pods growing fast in the hot beverage market. Exhibition and conference in Hamburg.

Hamburg is Europe’ leading import hub of coffee, tea, and cocoa. The global importance of these commodities is reflected by COTECA 2014, returning to the Hamburg fair grounds 24-26 September with a large exhibition and conference.

Boom of single serve portions

Dan Bolton, a Canadian expert known for his knowledge of the coffee and tea markets, says that in some European countries more than 50 per cent of private households own a single-serve coffee machine; in Canada the figure is about 20 per cent and in the U.S. 15 per cent of households. Apart from the capsules, the machines which use them are also a large growth market, with benefits for retailers and specialist stores.

Global growth market for roast coffee

In 2013, sales of coffee and espresso capsules worldwide amounted to 10.8 bn US dollar. And in Germany, too, pod and capsule systems are continuing their rapid growth, according to the German Coffee Association. Sales of coffee in capsules were up 27 per cent in 2013 versus 2012, to 12,700 tonnes. All the big coffee roasters are now selling their own pod or capsule ranges, often in connection with the appropriate coffee machines. One of them is at home in Hamburg: Caffè Chicco D’Oro.

Single-serve at the COTECA conference

The two-day specialist conference at COTECA will feature leading coffee and tea experts on 24 and 25 September, and will include analysis of the single-serve trend from various angles. Dan Bolton, a Canadian coffee and tea expert, will give an overview of the international market for coffee capsules in his presentation on 24 September, indicating the latest figures and consumption data. Dr. Martin Bussmann from BASF will address the subject of coffee capsule packaging. The company has launched a biodegradable plastic system based on renewable raw materials as an alternative to coffee capsules made of aluminum.

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COTECA Coffee, Tea and Cocoa Global Industry Expo will be held at the Hamburg Fair site from 24 to 26 September 2014, with opening hours 10:00 to 18.00. It is Europe’s only trade fair for coffee, tea and cocoa covering the whole process chain from raw materials to finished products. COTECA is accompanied by a high-quality conference addressing the future of the markets for coffee, tea and cocoa. The concept supporters of COTECA are the German Coffee Association, the German Tea Association, the German Association of Herbal and Fruit Infusions (WKF), and the German Cocoa Trade Association.

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