Dr. Carsten Brosda, Hamburg’s Senator for Culture and Media, Dr. Stephan Vogel, President of ADC, Dörte Spengler-Ahrens, ADC Member of the Board in the Hamburg branch, presented Monday (January 15, 2018) the focus of this year’s ADC Festival under the theme “Feed Your Creativity”. The ADC festival, one of the biggest advertising meets in the German-speaking countries, gets underway in Hamburg’s Kampnagel from April 16-29. The interaction between new ideas and technology will be at the centre of events there.
International keynote speakers
This year’s speakers include Symone D. Sanders, Communications Consultant and political commentator at CNN, Christoph Niemann, illustrator and author, Jeff Jarvis, author of the bestseller “What Would Google Do?” The three will give insight into their creative communication strategies. Other speakers such as Tim Leberecht, author and founder of “The Business Romantic Society” and Martin Wezowski, SAP Chief Design Officer, will focus on technology and innovations.
New technologies and creative ideas
Vogel said: “Feed your creativity with data, technology, artificial intelligence, insight and innovations. We wish to inspire Germany’s creative people, strategies and marketing executives.” Brosda remarked: “Digital and technical developments offer the creative scene enormous potential. The ADC festival is the perfect platform for letting visitors enter an innovative and inspiring exchange thereon and to sound out new opportunities for their creativity.”
Expo and open space
Implementing ideas is at the centre of the newly created “Open Space”. The festival gives delegates an opportunity to network, talk to keynote speakers, board members, agency managers, universities and clients. ADC’s “Career” exhibition will focus on school pupils, students and apprentices on April 18 while the “Business and Networking” expo will target professionals on April 19.
Awards Show and exhibitions
One of this year’s highlights is the presentation of the ADC Nails on April 19. The ADC exhibition will honour award-winning advertising, posters, TV, radio and cinema commercials, editorial contributions, illustrations, photographs, designs, web pages, room concepts and lots more.
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