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Hamburg Messe © Bertram Solcher/HMC

Hamburg: hosting fairs for 650 years

University of Hamburg launches lecture series in October on Hamburg's history as a city of trade fairs.

With a series of events, Hamburg’s civic trade fair organiser Hamburg Messe und Congress GmbH (HMC) will be celebrating the Hanseatic ciuty’s role as an important global market place with 650 years of history in the jubilee years. On the actual day of the anniversary, a public episcopal ecumenical worship service will be held at St Michaelis church on 29 January 2015. In June 2015, there will be an exhibition on the history of Hamburg’s fairs and congresseses in the hallway of city hall.

University lecture series in October

But the start to the anniversary year is marked by a public lecture series at the University of Hamburg, which will start on 8 October 2014. Historian and exhibition experts from all over Germany will give surprising insights into the development and importance of trade fairs in Hamburg and the Federal Republic of Germany. “That’s certainly a special recognition for a fair society, to bring a lecture series on the way,” says Bernd Aufderheide, President and CEO of Hamburg Messe und Congress GmbH. “Speakers of the seven lectures will include, inter alia, heads of the fairs from Frankfurt, Germany’s largest trade fair company, and Leipzig, which occupied an entire special role in the international exhibition industry especially during the German-German division.

Better global exposure

“I am pleased with this initiative because it is a good occasion to emphasise the importance of the exhibition industry for the economic development of a city”, states Hamburg’s Minister of Economy, Transport, and Innovation, Frank Horch. “Today, it’s our strategic objective to better position Hamburg in the growing market of trade shows, conferences and conventions internationally.” Eeach year, Hamburg Messe attracts more than one million people from all over the world, with more than 40 of its own events and guest events, and a total of some 12,000 exhibitors. Together, they spent up to 700 million euro in Hamburg’s hotels, restaurants, cultural institutions, or shops.

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