A welcoming area for the Wacken festival, that gained popularity already in 2014, greets the festival attendees directly in the arrival section of the airport. In front of a photo screen, the Metal-fans can take first souvenir pictures, anticipate the festival in a special Wacken beach chair and charge their smartphones simultaneously in preparation for the upcoming days.
Medical kits with festival extras
The co-workers of Hamburg Airport, which for this week exchange shirt and uniform for Wacken-Airport t-shirts, will receive the festival guests. Upon showing their festival tickets, visitors will get coupons for the shops and restaurants at Hamburg Airport, including special offers for meals, drinks and medical kits with Aspirin, plasters and ear plugs. Furthermore, the Café-Bar “Scoom” will show videos of previous festivals.
The Wacken services are not limited to the arrival, but will also be offered before departure. For example, the exhausted festival guests will be able to enjoy a free shower in the terminal. In return, the WackenFoundation, supporting upcoming Hardrock and Heavy Metal bands, would be grateful for a small donation.
Matter of personal importance
“Every year, the Wacken fans create a special vibe at the airport”, Katja Bromm, head of public relations at Hamburg Airport, says. “Therefore, this project is a real matter of personal importance to our co-workers – to make the stay of visitors from all over the world as pleasant as possible.”
For the journey to the small town Wacken in Schleswig-Holstein, the Hamburg Airport is an important traffic connection. Next to many international bands, which travel to Hamburg Airport from all over the world, many fans arrive in Hamburg via plane. Of the more than 75.000 annual visitors, roughly 19.000 start their journey in foreign countries. Of these, 4.000 to 5.000 use the plane to reach Wacken via Hamburg.
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