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new “Best Customer Journey Experience” category - © Hamburg Aviation e. V.

Crystal Cabin Award adds new “Customer Journey” category

Online entries for new “Best Customer Journey Experience” category accepted until end July

The Crystal Cabin Award, the world’s leading prize for aircraft interiors and on-board products, has added a new special category for integrated digital innovations in aviation, a press release said Thursday (July 10, 2018). The new category is aimed both at passenger-focused products such as smartphone apps for air travel, and at digital applications that improve product management for airlines. Entries can be submitted online until July 31, 2018.

Separate application phase

The new category is running outside the normal entry phase for the Crystal Cabin Award. It will be presented on September 24, 2018 with the APEX Awards at the APEX EXPO and Aircraft Interiors Expo Americas events in Boston, Massachusetts. The application phase for the other eight categories, traditionally awarded every April at the Aircraft Interiors Expo in Hamburg, will then begin. The “Best Customer Journey Experience” comprises all products that improve the customer experience journey in terms of inspiration, planning, booking, purchase, pre-trip, departure, in-flight and post-trip. It includes technical end-to-end solutions across categories including applications, artificial intelligence, tools, devices, software, programmes etc. The product should offer benefits for airlines, OEMs, and/or suppliers by offering new digital solutions and specific insights about passengers experience for the benefit of on-board technical utilization.

Winners and existing categories

This special category complements the existing eight categories: “Cabin Concepts”, “Cabin Systems”, “Greener Cabin, Health, Safety and Environment”, “Inflight Entertainment & Connectivity”, “Material and Components”, “Passenger Comfort Hardware”, “University” and “Visionary Concepts”. This year’s winners included renowned Airbus and Altran, Rockwell Collins, and PriestmanGoode with Qatar Airways. A record 91 applicants entered this year.
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Sources and further information:
www.hamburg-aviation.de/en/

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