Die Hamburger Delgation, die zur SXSW 2019 nach Texas reist, wächst und wächst © Merrick Ales

Hamburg's delegation at SXSW growing

Hamburg Creative Society and Authority for Culture and Media backing five companies

A strong and growing Hanseatic delegation is gearing up to present Hamburg itself as an attractive business location at the upcoming South by Southwest Festival underway in Austin, Texas from March 8-17, 2019. Every year, SXSW attracts around 100,000 trade visitors from the film, music and digital industries. The event gives young and upcoming start-ups in the Hamburg delegation a platform to present their companies and plenty of networking opportunities. Five Hamburg-based companies German Wahnsinn, DevilDuckRecords, Spiegelsaal, Vrham! and Zum Heimathafen are being backed by the Hamburg Kreativgesellschaft and the Ministry of Culture and Media to perform well in the Lone Star state. The Interessengemeinschaft Hamburger Musikwirtschaft (IHM), in co-operation with the Reeperbahn Festival, Hamburg Marketing and Hamburg Invest is responsible for Hamburg’s presentation at SXSW. This includes corporate and product presentations, networking events, matchmaking sessions, panels and music showcases. Hamburg will also be part of the German Haus, the hotspot of the German community programme at SXSW.

From video and music production to design

Grants of up to EUR 2,000 have been awarded following an open application process. The monies can be spent on accreditation, travel and accommodation costs. The following five companies are part of the Hamburg delegation in Texas:

German Wahnsinn

German Wahnsinn GmbH combines recording studio services, label and audio book publishing. The studio services include recording, editing, mixing and mastering music, speech and sounds. The company focuses in particular on Digital Audio Units for innovative solutions in virtual reality, augmented reality, 360° and responsive audio.


DevilDuckRecords is an independent boutique label in the traditional sense and works mainly with recording artists and bands from the United States, Canada, Scandinavia and Germany.


Spiegelsaal develops products for the national and international music industry’s customers. The company conceptualises, designs and prints mainly gig posters i.e. limited art prints and other promotional items.


Vrham! is Germany’s first virtual reality & arts festival. National and international artists present VR experiences and participative formats in theatre, music and dance. The company also develops and stages award ceremonies, lectures, and workshops with partner institutions in Hamburg.

Zum Heimathafen

Alexander Hanke is a freelance illustrator, graphic artist and screen printer. He designs products for bands, organizers and record companies and distributes his own works under the label Zum Heimathafen.

The Hamburg-based start-ups Daily Dress, Localyze and Tomorow have already secured tickets to SXSW and are sponsored by the private initiative Hamburg Startups. “Airy, whose founders develop air-purifying plant pots, will join the delegation with an intermediary service for writers, Scribershub, and the HR-Tech start-up JobMatchMe, which specializes in AI-based matchmaking between employees and employers.

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