Germany’s 48th Ikea store today opened its gates at Hamburg-Altona. Hamburg’s First Mayor Olaf Scholz, Liane Melzer from Altona’s district administration, Peter Betzel, managing director of Geschäftsführer Ikea Deutschland, and Christian Mollerus, managing director of Ikea Altona, today officially opened the new house to visitors and customers by planting trees.
The world’s first inner city Ikea store
“We are thrilled to have been able to implement in Germany’s oldest pedestrian street Große Bergstraße a concept so far unique for our company”, said Peter Betzel. “And we are convinced to have found the ideal location for our first Ikea city store, with a public transport hub right at our doorstep and many people in the immediate vicinity that can reach us within a very short time without a car.”
Support from politics and public authorities
Ikea Altona perfectly complements Ikea’s largest furniture stores inHamburg-Schnelsen and Hamburg-Moorfleet. “Altona is one of the most exciting projects that we ever had at Ikea,” said John Ferber who directed the expansion. “Thus, we are truly delighted to have been able to open the city store after such a short period of time thank to the ample support of support of Altona’s politicians and administration, and the great approval of its population.“ Ferber especially thanked Ikea’s direct neighbours, who tolerated the months of demolition and construction with a lot of patience.
Sales area of 18,000 square metres
Ikea invested more than 80 million euro into its Altona store, built on a plot slightly larger than 10,000 square metres. With eight levels, including four parking decks, the gross floor space of the sales area comprises roughtly 18,000 square metres. Approximately 300 employees will be working in Altona. Many jobs had been newly created. Other colleagues transferred from other stores. “We have a good mix of new and experienced colleagues,” said store manager Christian Mollerus.
Custom-tailored delivery concept
For motorists, there are 730 parking lots. “We, however, believe that every second visitor will arrive by public transport,” said Christian Mollerus in regard to the numerous bus stops in the vicinity and the near-by train station with many commuter rail lines. With a custom-tailored delivery concept, which also includes taxis and trailer rentals, the purchases will arrive home promptly at low cost. Ikea’s new concept seems to fit the consumer’s need, with more than 20,000 people storming the shop the very first day. him