Tchibo plans to invest a total of EUR 20 million euros in state-of-the-art drum and hot-air roasters by 2020. The measures will turn its main plant into one of the most modern in Europe. In late July, Thomas Linemayr, CEO of Tchibo, presented a progress report on the second construction phase to Frank Horch, Senator for Economics, and Dr. Rolf Strittmatter, Managing Director of Hamburg Invest.
Linemayr remarked: “We are underlining the importance of our Hamburg headquarters for the entire Tchibo roasting network with this extensive renewal of the roasting plants. The modernisation of roasting technology represents a consistent continuation of Tchibo’s quality strategy.” Horch added: “Hamburg is the most important trading centre for coffee in Germany. Tchibo is one of the most successful coffee roasters and traders. The company’s investments are a clear commitment to the location and an important investment in the future”.
Strengthening Hamburg as an innovative location
Hamburg Invest, a one stop agency for business and investment in Hamburg and a key partner to the business sector, also rates Tchibo’s commitment as positive. Strittmatter said he was convinced the programme will strengthen Hamburg as an investment location and contribute to its growth as a business location. Tchibo roasts more than 240 different types of premium coffees every year from around 60,000 tonnes of green coffee, which are delivered to around 60 countries from Hamburg.