Hamburg News: Trade and Finance. High-class shopping area in the city centre shown.
Crowdfunding-Wettbewerb dmStart! © dm-drogerie markt GmbH + Co.KG

Start-ups eyeing dm drugstore

Two Hamburg-based start-ups among among race for shelves in dmStart! contest

The Hamburg-based start-ups KopfNuss and Tales & Tails are among 20 finalists in a crowfunding contest announced by the dm drugstore chain and Startnext crowdfunding platform on April 30, 2018. The winning products will be sold exclusively in dm stores and on The young entrepreneurs have until September 14 to stir up interest among crowd investors and secure financing.

KopfNuss Bio-Kokoswasserschorle

Torge Brummund, Tobias Herbert and Dennis Redepenning developed the first coconut water spritzer. Their product is an alternative beverage for fans of organic, isotonic beverages free of artificial ingredients. In Berlin, Bremen, Hamburg and Kiel the young entrepreneurs have already established a fan base, where coconut water spritzers are available in the organic trade.

Tales & Tails

Kaja Ringert, Cathrin Hansen and Stella Mohr and their brand Tales & Tails offer totally natural, cereal and sugar-free treats, snacks as well as wet food and oil for dogs. The company relies on fish as its main ingredient, which is sourced in Iceland. The company donates a sum from every product sold to animal welfare projects.


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