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Smart Region: Positive Mid-Term Balance by Süderelbe AG

40 project ideas developed. Market of Innovation on 3 March 2015.

To strengthen the economic competence and to reveal and develop potials for future oriented business and employment policies – these targets are being pursued by the “Smart Region – Region On The Move“. Thus, the rural distrcits of Harburg, Lüneburg, Stade, Lüchow-Dannenberg, Uelzen, the Hanseatic city of Lüneburg, and the business developers of Süderelbe AG initiated a lively dialogue on the region’s future and perspectives.

To Expand Competences

In October, November, and December, innovation workshops thus took place in the five rural districts and the Hanseatic city of Lüneburg. There, regional companies teamed up with universities and industry associations to develop market-oriented projects and approaches in key areas of expertise, ranging from health and social welfare to sectors such as energy, food, digital media, creative industries as well as materials and production management.

More Than 40 Project Ideas

According to Süderelbe AG, more than 40 project idea for a innovative business and technology projects have been developed in the course of these workshops, ranging from demonstrations in “Industry 4.0 Applications“ at regional SMEs to IT networking in health care. Currently, these first project ideas are being deepened and further developed by talks with experts. All projects will be presented at a Market Of Innovation held 3 March 2015 at Burg Seevetal.

Growing By Networking

„By networking with new industries and sector, “Smart Region” offers great opportunities for growth”, states Heinz Lüers, CEO of Süderelbe AG. “As shareholders of Süderelbe AG, the rural districts of Harburg, Lüneburg, and Stade and the Hanseatic city of Lüneburg fully support our “Smart Region” activities. Togther with our regional saving institutes, we promote our region as an attractive business location by showcasing and strengthening its unique assets.” To merge Süderelbe’s cluster activities and the region’s fields of innovation – health and social sector, energy and food sector, digital medi/ creative industries, and material production and management – is an important task to tackle in the future.

source and further details:

About the "Smart Region"

“Smart Region“ acts as an incubator of innovative ideas projects in the fields of health and social, energy, mobility, food, digital media/creative industries, as well as production technology and management. Die Projektumsetzung ist als regionales Kooperationsmodell öffentlicher und privater Akteure aus Politik, Verwaltung, Wirtschaft und Wissenschaft angelegt. Officially launched on 1 Juli 2014, the project is being implemented by a public-private partnership on regional level, including partners from politics, administration, business, and science.

The “Smart Region” project has been initiated by the Hanseatic city of Lüneburg and the rural districts of Harburg, Lüchow-Dannenberg, Lüneburg, Stade, and Uelzen. Project manager is Süderelbe AG.

(source: Süderelbe AG)

About Süderelbe AG

Süderelbe AG pursues a policy of cluster-oriented economic and regional development. This is based on the economic structures of the Süderelbe region and its long-term prospects of success. Süderelbe AG thus focuses on the most important areas of competence the region has to offer: logistics, the food industry, mechanical engineering and aviation, as well as maritime industry. In these areas the company’s cluster-oriented work supplements classic strategies of regional economic development. Next to the states of Hamburg and Lower Saxony, its128 include the rural districts and counties of Harburg, Lüneburg, and Stade as the five savings institutes Sparkasse Harburg-Buxtehude region, Sparkasse Lüneburg, Sparkasse Stade-Altes Land, Kreissparkasse Stade and Hamburger Sparkasse.

Source: Süderelbe AG

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