Swedish retailer Clas Ohlson is opening a new two-storey shop in Spitalerstraße Thursday (November 30, 2017). The Swedes will move into a historic building owned by Brüggemann & Barkmann and which is currently undergoing renovations. An advertising campaign has been underway in the past days to promote the opening of the company’s fourth store in Hamburg. Special discounts will be available when the latest store opens.
Top sites for Clas Ohlson
Clas Ohlson is presenting over 15,000 products including DIY, electric and multimedia goods for the home and leisure. Sampo Päällysaho, Managing Director of Clas Ohlson GmbH, said: “We want to establish a customer base in Hamburg first and to gain brand recognition before we expand to other parts of Germany.”
Purchasing power and style conscious people in Hamburg
More than 1,000 companies in Hamburg have foreign trade relations with Sweden. “For many Swedish companies, Hamburg is the natural choice for launching on the German market,“ said Ninni Löwgren Tischer, Manager of the Market Entry & Business Development division at the German-Swedish Chamber of Commerce. This has to do with the strong purchasing power in Hamburg. Many Hanseatic people are also innovative and conscious of the latest trends, which matches the profile of many Swedish companies.
Swedish flair in Hamburg
Hamburg apparently agrees with Swedes. The Swedish community dates back to 1883 and now has a population of around 670 in Hamburg and the greater region. People in Hamburg also like Scandinavian lifestyle. Swedish flair is noticeable in cafés across Hamburg selling cinnamon buns and other delicacies.