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MyTaxi App © MyTaxi

moovel acquires mytaxi provider from Hamburg

Investment in international expansion. Hamburg company to support consolidation of Daimler presence in the mobility services market.

moovel GmbH has acquired a 100 per cent holding in Intelligent Apps GmbH, the operator of the popular mytaxi taxi booking app from Hamburg. moovel GmbH also took over RideScout, the leading app-based mobility platform in North America. Both companies will continue to operate independently from their current business locations.

International expansion

With the acquisition of Intelligent Apps GmbH, moovel GmbH plans to accelerate the international expansion of the taxi booking app and intensify collaborative product development. Launched in 2009, mytaxi is the world’s first app to enable direct con-nections between taxi users and taxi drivers. With a global volume of more than ten million downloads, mytaxi is the front runner in the field of taxi booking apps. At the beginning of 2012, moovel GmbH already acquired a holding in mytaxi. Since February 2013, mytaxi has been integrated in the moovel mobility platform. The moovel brand car2go is well on the way to becoming the world’s largest car sharing provider: currently, more than 850,000 customers in 26 cities already use the white and blue smart fortwo cars. mytaxi is the second integrated mobility solution after car2go. This means that customers can book both car2go vehicles and independent taxis directly with the moovel App. Today, these two services already have a total customer volume of several million users.

Advanced mobility concepts

The two founders of mytaxi, Jan-Niclaus Mewes (CEO) and Sven Johannes Külper (CMO) from Hamburg, are particularly excited about the acquisition through moovel, and see it as a move that will enable even stronger growth of mytaxi in existing and new cities. “With moovel, a pioneer in the field of innovative mobility services, we now have the ideal partner for mytaxi and our team. The existing close collaboration confirms that we are a perfect match. We share the same visions and a burning passion for the issues of new and advanced mobility concepts”, explains Niclaus Mewes, CEO at mytaxi. “With moovel behind us, we are now an enormous step closer to the realisation of our vision of becoming the biggest and best taxi app – not only in Europe, but in the world”.

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