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Kellogg to relocate headquarters to Hamburg

The world's largest producer of cereals will relocate its North European headquarters from Bremen to Hamburg. Sales of more than 14 billion dollar each year.

The producer of cereals and snacks, Kellogg, will merge its division of the Nordics (Sweden, Finland, Norway and Denmark) and Germanics (Germany, Austria, Switzerland) markets and implements as new region “Northern Europe”. Headquarters of the new regional division will be in Hamburg. Wolfgang König has been appointed as as General Manager Northern Europe. The main objective of the new structure is to use the synergies from the seven countries and thus to consolidate Kellogg’s position as a major producer of cereals and snacks on the entire European market and its submarkets.

Ideal infrastructure in Hamburg

The company will relocate to the Elbe metropolis and close headquarters and related offices in Bremen by the end of the year. The decision was made after extensive testing of various locations in Europe. “Setting up headquarters for our new Northern Europe region in Hamburg will offer to us a better access and greater proximity to the Scandinavian markets. The relocation also underlines the importance of the German market for our business”, states König. In addition, Hamburg both offers an ideal infrastructure and excellent quality of life that will make the company more attractive to employees. Not affected by the relocation are the production in Bremen as well as other offices in the region Northern Europe.

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On Kellogg

As early as 1929, a Hamburg company was the first to import Kellogg’s Corn Flakes to Germany 85 years later, the US company takes up headquarters in the Hanseatic city. Based in Battle Creek, Michigan, Kellogg is the globally leading producer of cereals, second largest manufacturer of biscuits and crackers, number two in snacks, and a major producer of frozen foods. Its brand products are being manufactured in 18 states and sold in 180 countries. In 2013, global sales amounted to 14.8 billion euro.

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