Since 2004, Jungheinrich has present in the People’s Republic with its own sales subsidiary. The introduction of direct sales in China was a result of the Hamburg-based enterprise’s previous activities, when – from 1997 to 2004– Jungheinrich had been represented by a dealers’ organisation. Next to headquarters in Shanghai, Jungheinrich today operates branches in ten other large cities, including Beijing, Guangzhou, Shenyang, Chengdu, and Wuhan. Currently, 350 people are working in China for Jungheinrich. Ten years ago, they were less than twenty.
Continued Double-Digit Growth
Since 2004, Jungheinrich has been enjoying an annual double digit growth. In the current year, sales are up by 20 per cent year. “The Chinese market is of enormous importance to Jungheinrich”, comments Alexander Özbahadir, chief executive at Jungheinrich’s Chinese affiliate. So far, Jungheinrich has sold more than 250,000 forklifts, the majority of them diesel-powered forklifts, on the Chinese market, where Jungheinrich is concentrating exclusively on battery-powered products and complete warehouse system solutions. In 2014, Jungheinrich is expecting to sell a total of just under 4,000 electric counterbalanced forklifts, of which about 2,500 came from the company’s own production plant in Qingpu, which also produced and delivered approx. 1,000 stackers to other regions in Asia. According to Alexander Özbahadir, the company is striving to reach the 5,000 mark in 2015.
Jungheinrich at Qingpu: Industrial Trucks for the Asian Market
The Qingpu-based plant near Shanghai develops and produces industrial trucks for the entire Asian market. Built along the latest ecological standards and inaugurated on 8 August 2013, this building is one of the most energy-efficient in the greater Shanghai region. Right at its opening, theplant was certified with the Leed Silver certificate, i.e. an ecological rating system for buildings developed by the U.S. Green Building Council. The plant’s production capacity is over 10,000 vehicles. The production area measures around 36,000 square metres. Offices occupy 4,000 square metres of gross floor space. Currently, 240 staff are employed at the Jungheinrich plant in Qingpu. Last year, Qingpu replaced Jungheinrich’s first plant in China. The opening of the original assembly plant in 2006 had been a decisive step in conquering the Chinese market. Other milestones include the supply of the Olympic Games in Beijing in 2008, the World Expo in Shanghai in 2010, and the Youth Olympic Games in Nanjing in 2014.
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