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Flyeralarm Acquires Hamburg Start-Up

With the acquisition of upgrade !, a print management start-up from Hamburg, the online printer is expanding its range along the value chain of marketing services

Having grown into Europe’s leading online printing company by standardising printing products, the company from Würzburg today is one of Germany’s largest e-commerce companies. With the purchase of the Hamburg start-up upgrade!, FLYER ALARM expands its existing business offers on customized printing services and extends its portfolio to individual consultancy for marketing campaigns and secondary marketing services. The new company will be operating under the new name “upgrade Print Management GmbH – a flyeralarm company”.

Towards A Full-Service Supplier of Marketing Services

“We are excited about the new addition to FLYER ALARM. upgrade! perfectly complements our range of products. We are responding to the needs of our customers with individual print jobs that goe far beyond the services promoted by our website. In line with our corporate strategy, we like to expand these services, with FLYER ALARM developing into a full-service provider of marketing services. We want to be a competent partner for all questions in the field of marketing and advertising”, said Markus Schmedtmann, CEO of FLYER ALARM.

Specialist In Print Management

Founded in 2013, upgrade! is a young Hamburg start-up in the field of print management that offers custom-tailoured marketing and communication solutions to its clients as well as customised printing projects. In this segment, FLYERALARAM has also been active on the market for some time, with orders realised in unique formats, colours, and special editions. Together with upgrade!, the consulting expertise will now be expanded in this field of business.

Strategic Realignment Supported by Hamburg Start-Up

The acquisition of upgrade! is quintessential to FLYERALARM’s strategic realignment.“We are pleased to have found a strong and international partners on our side with FLYER ALARM. I think we complement each other as much as possible. FLYER ALARM is probably the world leader in terms of highly efficient print production, while upgrade! has a very individual approach, with customers completely receiving first-hand consultancy for their projects from choosing the right advertising medium to the best print provider. Our idea behind upgrade! is to save cost through advice and make marketing more successful”, declares Joerg Schneppenheim, CEO and founder of upgrade!

New Services To Secure Growth

In the past weeks and months, FLYERALARM has already commence the implementation of its strategic realignment. Key features not only include the introduction of new services such as online layouts and same-day delivery, but also the participation in the innovative web design provider “rukzuk” and the entry in the 3D printing market. Further acquisitions and investments are planned for the future, with services and product range being further expanded. The company’s growth strategy also includes roll-outs in European. Following recent market entries in Belgium and Switzerland, other countries are soon to follow.

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