Hamburg News: Trade and Finance. High-class shopping area in the city centre shown.

First Shopping Sunday Of The New Year Attracted Half A Million People

Four times a year, Hamburg invites strollers to shop on Sunday.

On 4 January 2015, more than 500,000 shoppers enjoy this year’s first shopping Sunday in the heart of the Hanseatic city and various large shopping malls in Hamburg’s districts. From Mönckebergstraße to Colonnaden in Hamburg’s inner city to HafenCity’s Überseequartier, Lokstedt’s Nedderfeld Center, Alstertal Einkaufszentrum, Hamburger Meile, and open shops in the districts of Wandsbek and Bergedorf, a unique retail experience with a fun-packed programme and many special highlights and events awaited the shoppers. “Sunday sales were a high as on a strong Saturday”, told Wolfgang Linnekogel, Managing Director of the Retail Council of Northern Germany, on Sunday the editorial staff of Hamburg News on Sunday evening.

“On Fire For The Olympics”: Shopping Sunday Celebrated Festival Of Light

In the inner city, the Hamburg City Management celebrated this year’s first shopping Sunday as a festival of light, promoting the city’s application as host of the Summer Olympics with the claim “On Fire For The Olympics”. “Hamburg’s retail thus clearly signalled its support for Olympic Games in Hamburg”, said City Manager Brigitte Engler, who contracted the local light artist Michael Batz for the light installation.

Retail Optimistic About 2015

Overall, Hamburg’s retailers are optimistic about 2015, and expect sales to rise by two per cent after 2014’s increase of 1.2 per cent. In 2013, Hamburg’s total retail turnover amounted to eleven billion euro.

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Background: German Shopping Law

Still today, shopping hours in Germany are more restrictive than in other European countries. Even though the situation improved in 2006, all of the German-speaking countries still have the most limited shopping hours in Europe. Hamburg and Berlin, however, were among the first of Germany’s 16 Bundesländer (states) to expand shopping hours based on the 2006 law that finally allows each state regulate its own shopping hours. In Hamburg, a “verkaufsoffener Sonntag” is thus held for times a year, and with the exception of summer, always at the beginning of each season. The next dates for Sunday shopping in 2015 have been fixed for 29 March, 27 September, and 8 November where shops will be open from 13:00 to 18:00 hours.

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