On 4 January 2015, more than 500,000 shoppers enjoy this year’s first shopping Sunday in the heart of the Hanseatic city and various large shopping malls in Hamburg’s districts. From Mönckebergstraße to Colonnaden in Hamburg’s inner city to HafenCity’s Überseequartier, Lokstedt’s Nedderfeld Center, Alstertal Einkaufszentrum, Hamburger Meile, and open shops in the districts of Wandsbek and Bergedorf, a unique retail experience with a fun-packed programme and many special highlights and events awaited the shoppers. “Sunday sales were a high as on a strong Saturday”, told Wolfgang Linnekogel, Managing Director of the Retail Council of Northern Germany, on Sunday the editorial staff of Hamburg News on Sunday evening.
“On Fire For The Olympics”: Shopping Sunday Celebrated Festival Of Light
In the inner city, the Hamburg City Management celebrated this year’s first shopping Sunday as a festival of light, promoting the city’s application as host of the Summer Olympics with the claim “On Fire For The Olympics”. “Hamburg’s retail thus clearly signalled its support for Olympic Games in Hamburg”, said City Manager Brigitte Engler, who contracted the local light artist Michael Batz for the light installation.
Retail Optimistic About 2015
Overall, Hamburg’s retailers are optimistic about 2015, and expect sales to rise by two per cent after 2014’s increase of 1.2 per cent. In 2013, Hamburg’s total retail turnover amounted to eleven billion euro.