Hamburg News: Trade and Finance. High-class shopping area in the city centre shown.
Freude beim Decathlon-Team © DECATHLON/ Joachim Keck

Decathlon opens first store in Hamburg

French sports store opens in Wandsbek

Decathlon is to open a store Monday (September 26th) in Hamburg-Wandsbek. The French company has over 1,000 branches worldwide and employs over 70,000 staff making it one of the biggest producers and sellers of sports goods. Decathlon sells over 35,000 goods for 70 types of sports on over 3,000 square metres of shop space. The range caters to children and adults – beginners, professionals, individual and team sports players alike.

Offer for Hamburg

David Nix, Manager of Decathlon in Wandsbek, said: “My team and I are looking forward to making Hamburg a bit sportier.” Nix is mad about sports and plays squash and beach volleyball apart from doing regular fitness training. Thus, he is well aware of customers’ needs. He and his 50-strong team have spent months analysing the city and the surrounding regions and drawn up a suitable range of goods. He noted: “Hamburg is a very sporty city. Regardless of sailing, swimming or cycling, the sporty city of Hamburg offers residents, who are keen on physical activities, many diverse sport opportunities.”

Further plans

Last year, Decathlon had sales of EUR 9.1 billion. Founded in 1976, the company has been growing ever since. The company has 34 stores in Germany so far. Apart from Hamburg, Decathlon already has stores in Berlin and is due to open a fourth store in the German capital on October 13th. More stores are to be opened later in Schwetzingen und Oldenburg. Hamburg is a sought-after market for sports goods. In 2014, the Swedish sports chain store, Stadium, opened its first shop in Germany on Hamburg’s Mönckebergstrasse.

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