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Danish lifestyle spreading to Hamburg

New magazine brings Scandinavian flair to Hamburg - city now boasts six Søstrene Grene stores

The Deutsche Medien-Manufaktur (DMM), a subsidiary of Gruner+Jahr publishing, and the agricultural publisher Landwirtschaftsverlag Münster are spreading Danish lifestyle in Germany with a new magazine called Hygge or the simple things in life, a press release said Wednesday. The magazine focusing on friends and families, cooking, dining or cycling tours to the countryside will be published six times per year. The publication comes against the backdrop of close economic ties between Hamburg and Denmark.

Søstrene Grene opens sixth branch in Hamburg

Danish interior retail chain Søstrene Grene opened a new shop in Altona on Friday (June 23, 2017) – its sixth new branch in just a year. The company’s 14 German stores sell mainly decorative items. Mikkel Grene, CEO, said: “Some of our nicest shops are in Hamburg and I expect the store in Mercado Altona to enhance our family of stores wonderfully.” Danish firms make an important contribution to the German economy. Around 800 Hamburg-based firms including Jungheinrich, Kühne & Nagel und Beiersdorf have business links to the kingdom, according to the Chamber of Industry and Commerce (June 2016). And conversely, around 250 Danish firms have branches in Hamburg. No other location in Germany hosts as many Danish firms, according to the Hamburg Business Development Corporation (HWF). Sandra Bækby-Hansen, a spokesperson for the German-Danish Chamber of Commerce, said: “Hamburg is a natural launching pad for Danish companies who wish to expand to Germany.”

Logstor expanding in Germany

The trend is reflected by Danish energy company Logstor, a leading provider of pipe systems for district heating. Logstor opened a new West Europe headquarters in Hamburg a few months ago. The company employs 1,200 staff worldwide and is set to expand into the growing German market. Søren Eskildsen, CEO of Logstor, said: “We have decided to invest in Hamburg because the city has a strong environmental agenda in which we can play a role.” The company may yet open more branches in Germany. Logstor found offices in the Großen Elbstraße with views of the port through the Hamburg Business Development Corporation (HWF).

Danes among most important investors in Hamburg

Bestseller, a clothing and accessories company founded in Denmark, has 1,500 employees across Germany, according to HWF’s figures and sells brands like Jack&Jones, Vero Moda in its 500 stores. The Copenhagen-based jewellery-maker Pandora employs 700 staff in Germany. Analyses by HWF found that companies in the food and logistics sectors are also heading to Hamburg. Danish brewer Carlsberg manages its market and sales operations and as well as production from the Hanseatic city. The Maersk group also has shipping and energy divisions in Hamburg. Seago Line und Ancotrans are among Danish logistics companies in Hamburg while Ramboll, Dong Energy, Total Wind in Hamburg and Vestas in Lübeck are some of the renewable energy providers in the region.

Medical technology and life science

Medical technology and life science companies such as Coloplast moved to Hamburg in the 1980s and now employ 550 people. Coloplast develops, manufactures and markets medical devices and services. ALK-Abello, a pharmaceutical company in Ottensen specializes in the development and manufacture of allergy immunotherapy (AIT) products. Another Danish pharmaceutical company Lundbeck is based in the Port of Hamburg while Codon, a manufacturer and distributor of medical devices, has a branch in Lensahn in Schleswig-Holstein.

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