Hamburg News: Trade and Finance. High-class shopping area in the city centre shown.
Reeperbahn Festival © / Andreas Vallbracht

Culture, tourism and sport get EUR 13.3 million in funds

Culture and tourism tax revenue to go towards attractivity measures - "classic win-win situation", says Horch

The senate has agreed to put additional revenue from the culture and tourism tax towards promoting and securing projects in culture, tourism, sport and media, the Economic Authority announced on December 29, 2016. A total of EUR 13.3 million has been made available for such measures in 2017. The Hamburg culture and tourism tax has been in place since January 1, 2013.

Boosting Hamburg’s attractivness

The senate is funding in particular projects that boost Hamburg’s attractiveness on national and international levels and that draw more visitors. The projects include, for instance, the “Theater der Welt” festival, the Reeperbahn Festival and Dockville events as well as special exhibitions by museums and large theatre productions with a supra-regional draw. Smaller projects that raise Hamburg’s cultural attractiveness on a supra-regional level or measures that boost sports are also being funded.

More culture offers

Senator Frank Horch said: “The culture and tourism tax (KTT) offers us an opportunity to make more active use of the potential.” Urban tourism is based significantly on the cultural, touristic draw of the city as a travel destination. At the same time, the growing number of tourists helps raise visitor numbers at cultural institutions and gives the people of Hamburg a continually growing culture offer. Horch termed this a “classic win-win situation”.

Noticeable effect of Elbphilharmonie

Dr. Carsten Brosda, State Councillor for Culture, said: “The multifaceted culture offer in the Hanse city makes Hamburg not only liveable, but also one of the most popular destinations for tourists from all over the world. We are experiencing with the opening of the Elbphilharmonie the effect that culture can have.” This makes the city a popular travel destination in the long term. It is important for guests from all the world to repeatedly find something new to discover in Hamburg, Brosda stressed.

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