The “add art” event is an opportunity for companies to support the art world by exhibiting art in their premises, including works by emerging artists from the Hamburg University of Applied Sciences. Last year’s event was a success, attracting around 1,200 visitors.
Meeting the artists at free company tours
Companies with existing art installations require prior registration (e.g. online at www.addart.de). At the six companies where emerging artists’ works are on display, no registration is required; visiting times are published online, and the artists are on-site at those times. All exhibits are free of charge.
The event is a challenge and invitation to companies, their employees, and visitors alike to explore the value of art for the company and ways to collaborate with artists. The tours, accompanying brochures, and a web magazine draw attention to the value that cooperation generates for artists, cultural institutions, and businesses. The aim is to go beyond classic cultural sponsorship. Supporting emerging artists is an essential aspect of the event, jointly organised by universities and commercial organisations within Hamburg. On 1 November, the Hamburg Chamber of Commerce will host a discussion forum with leading figures from both the academic and commercial poles of the art world on the question of “Artistic liberty? The relationship between corporate sponsorship and independent art”.
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